Xiaoshanxiang Pig Cuncepimentu di Marca da Beijing Jiaotong University

U designu Xiaoshanxiang Pig Cuncepimentu di Marca da Beijing Jiaotong University hè un vincitore altamente stimatu di u prestigiosu premiu 2024 A' Design Award di Bronzu in a Categuria di Cumpetizione Disignu Graficu.

BronzuGrafica· 2024

Xiaoshanxiang Pig Cuncepimentu di Marca

da Beijing Jiaotong University

Cliente: Beijing Jiaotong University

Vincitore di u premiu A' Design Award di Bronzu in a Categuria Grafica

14,819

Vincitore di Premiu Verificatu

Verificà u Statu di u Premiu per #159116

Visità u Situ Vede nantu à A' Design Award Cumunicatu Stampa Badge di Premiu

Culori

U Cuncepimentu

À propositu di Xiaoshanxiang Pig Cuncepimentu di Marca

U Maiale Xiaoshanxiang hè un cuncepimentu di marca creatu per i prudutti di maiale di u Paese Xiaoyuan in China. L'identità si basa nantu à illustrazioni campagnole simplici è nantu à u metudu agricolu lucale, duv'è i maiali riposanu nant'à letti di paglia. Culori chjari è disegni ghjucosi sò impiegati invece di e fotografie di prudutti cumune in l'imballaghju di carne. L'inseme include una scatula d'imballaghju, una fascia fatta di cartone biancu di 260 grammi cù stampa à screnu è stampatura d'argentu, una carta di u paese, cuponi è manifesti. L'obiettivu hè di aumentà u valore di i prudutti agricuili lucali è di sparte a storia di u paese.

U Ricunnoscimentu

À propositu di u A' Design Award di Bronzu

Xiaoshanxiang Pig Cuncepimentu di Marca hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì Xiaoshanxiang Pig Cuncepimentu di Marca sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. Xiaoshanxiang Pig Cuncepimentu di Marca suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.

Daretu à u Cuncepimentu

Kit Stampa

Crediti, membri di a squadra è dettagli tecnici furniti da u cuncettore.

Pruprietà Uniche: The pigs raised in Xiaoyuan Village are called "pigs sleeping on straw beds". We drew simple countryside illustrations around this feature, and designed a set of product packaging with light colors and funny styles, building a complete brand visual image for "Xiaoshanxiang Pig". When purchasing the product, consumers can get a good impression of the Xiaoshanxiang Pig brand through a series of package designs, and then learn the story of Xiaoyuan Village behind it.
Dimensioni è Imballaghju: Map: 594mm*420mm
Outdoor Poster: 2000mm*3550mm
Pork Product Coupon: 180mm*54mm
Pork packaging box: 175mm*115mm*25mm
Pork packaging waist cover: 80mm*115mm
Specification: 250g
Etichette: Brand design; Rural revitalization; Pork packaging; Graphic design; Illustration
Tecnulugia di Pruduzzione: The XIAOYUANXIANGZHU pork brand design team conducted in-depth research on various aspects of China's Xiaoyuan Village, and completed a set of harmonic pork packaging design with a series of cultural and creative products, such as the map of Xiaoyuan Village, coupons, and promotional posters. The pork packaging design adopts the air-conditioned packaging method to inhibit the growth of bacteria, prolong the freshness period of pork, and keep its fresh color. The pork package of XIAOYUANXIANGZHU uses 260g white cardboard as the main material of the waist cover ,it also used screen printing and silver stamping process to emphasize the details and texture of the product.
Sfida di Designu: The biggest challenge in the project was how to extract the key elements from the rural agricultural products to form a set of recognizable brand design, how to combine the characteristic culture of Xiaoyuan Village and its special farming method to highlight its biggest highlight, and how to make the brand break away from the traditional packaging form which is based on the physical pictures.
Ricerca: Type: Brand Design Study
Objective: To build a complete set of brand image for the pork products of Xiaoyuan Village, to increase the added value of pork products, to promote the sales of local agricultural products, and thus to drive the local economic development.
Methods: Determine the planning and design style of the brand through questionnaire survey, data analysis, field visit, brand research, etc., and use hand drawing and computer software to do the design.
RESULTS: The results of the study showed that meat consumers nowadays focus on the pursuit of fresh and natural meat products. At the same time, meat packaging in flat illustration style is not common in the market. Therefore, the design team highlighted the advanced technology of pork farming in Xiaoyuan Village in the packaging and product literature design, and adopted an illustration design style to effectively differentiate it from other pork products in the market.
Effectiveness/Impact: The design project is an attempt of brand rural agricultural products, which responds to the Chinese government's call to revitalize the rural economy, and provides a case study and experience for boosting the rural economy and promoting industrial development. it also obtains the widespread support and love of local villagers.
Ispirazione: "Xiaoshanxiang Pig" is an agricultural product brand of Xiaoyuan Village in China. As China is the world's largest pork producer and consumer, the brand design not only improves the added value of pork products and promotes the sales of local agricultural products, but also publicizes the beautiful scenery and special culture of Xiaoyuan Village, and the integration of agriculture and tourism promotes the new development of the local economy.
Durata di u Prugettu: The design project started in November 2022 and ended in July 2023, it will put into production in March 2024. The products are expected to be sold at the farmer's market in Xiaoyuan Village and online store.
Flussu Operativu: The products will sold at the farmer's market of Xiaoyuan Village and online stores, targeting younger, demanding consumers, providing them with all-natural local pork grown in the mountains with definitely none of pollution.
Brevetti: This work is all original images not copyrighted.
Membri di a Squadra: Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YuanshuNiu
Designer:JingyingLv
Designer:LuyaoZhai
Designer:YuzhengLei
Designer:YaoZhou
Crediti d'Imagine: This work is all original images not copyrighted.