Moonshot Bar Stand Espusitivu da Takeshi Yoshida

U designu Moonshot Bar Stand Espusitivu da Takeshi Yoshida hè un vincitore altamente stimatu di u prestigiosu premiu 2024 A' Design Award di Bronzu in a Categuria di Cumpetizione Fiera Cummerciale.

BronzuFiera Cummerciale· 2024

Moonshot Bar Stand Espusitivu

da Takeshi Yoshida

Cliente: Takeshi Yoshida

Vincitore di u premiu A' Design Award di Bronzu in a Categuria Fiera Cummerciale

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U Cuncepimentu

À propositu di Moonshot Bar Stand Espusitivu

Questu hè u Paviglione Giappunese à u CES 2024, a più grande cunvenzione tecnologica di u mondu. U disignu hè ispiratu da a simplicità è a minimizazione, u cuncettu fundamentale di u Zen, chì u Giappone hà sempre avutu da i tempi antichi. Crea un caosu urganizatu, chì significa parechje attrazioni caotiche piazzate cù cura. Ci sò 5 attrazioni, chì sò tavule d'esposizione, un bancu d'infurmazione, un bar, un salone è un spaziu di scambiu, è un spaziu evenimentale cù un grande display. A cuntrariu di u stand nurmale, i visitatori godenu di bevande è cunversazione in un salone è bar accogliente, chì avemu chjamatu Moonshot Bar.

U Ricunnoscimentu

À propositu di u A' Design Award di Bronzu

Moonshot Bar Stand Espusitivu hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì Moonshot Bar Stand Espusitivu sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. Moonshot Bar Stand Espusitivu suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.

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Pruprietà Uniche: The uniqueness of this space is creating organized chaos, which means chaotic multiple attractions carefully placed in one small space, though it’s an almost impossible mission. There are 5 attractions, which are exhibition tables, an information counter, a bar, a lounge and mingle space, and an event space with a large video display. Event space makes visitors to enter this space, then interaction and conversation starts at a bar and lounge. Also, lots of green is used in this space, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere.
Dimensioni è Imballaghju: The booth area is 60 feet x 50 feet. In other words, 18,288 mm x 15,240 mm.
Etichette: Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, bar, green,
Tecnulugia di Pruduzzione: Transparency and spaciousness is the most important aspect to get visitors’ attention as the ceiling of the venue is very low. Therefore, the design focuses on keeping the exhibition table height low and not using many walls. Visitors can appreciate the unblocked view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, this space intentionally uses warm white lighting and green plants to attract people and create a cozy atmosphere of a bar.
Sfida di Designu: The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract visitors. In this circumstance, transparency and spaciousness is the most important aspect to motivate visitors to come to this space. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unblocked view from one end to the other in this space. In addition, all the exhibitor’s demo tables face the aisle and have pillars wrapped in a creative way.
Ricerca: In terms of design, creating more conversation and interaction in an exhibition booth is one of the biggest and important challenges because the communication between exhibitors and attendees could create new business. Literature review and field work by joining other major conventions all over the world has been done. The results dramatically have improved the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
Ispirazione: This design is for the Japan Pavilion at the CES 2024, one of the largest technology conventions in the glove. The design should make visitors feel the uniqueness of Japan. It is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
Durata di u Prugettu: The project started in August 2023 in San Francisco and Tokyo, and finished in January 2024 in Las Vegas, and was exhibited in the largest technology themed convention in the globe, CES 2024 in January 2024.
Flussu Operativu: Unlike the normal exhibition booth in a convention, visitors enjoy drinks and conversation in a cozy mingling lounge and bar, which we named Moonshot Bar. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and attendees. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.
Crediti d'Imagine: Takeshi Yoshida, 2024.