Centrestage 2024 Avvenimentu Cummerciale di Moda da Rachel Tsang

U designu Centrestage 2024 Avvenimentu Cummerciale di Moda da Rachel Tsang hè un vincitore altamente stimatu di u prestigiosu premiu 2025 A' Design Award di Bronzu in a Categuria di Cumpetizione Avvenimentu.

BronzuAvvenimentu· 2025

Centrestage 2024 Avvenimentu Cummerciale di Moda

da Rachel Tsang

Cliente: Hong Kong Trade Development Council

Vincitore di u premiu A' Design Award di Bronzu in a Categuria Avvenimentu

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Vincitore di Premiu Verificatu

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U Cuncepimentu

À propositu di Centrestage 2024 Avvenimentu Cummerciale di Moda

Centrestage 2024 hè un avvenimentu di moda di quattru ghjorni tenutu in Hong Kong. Centrestage 2024 hà presentatu 250 marche da 17 paesi è regioni, cusì cum'è sfilate di moda, seminarii, attività di rete è viaghji di moda. U tema di disegnu hà cumbinatu l'artigianatu cù l'avanzamentu tecnulogicu, spressu attraversu un culore rossu audace, iluminazione di prughjezzione, muri LED è un pavimentu interattivu. U locu principale cuprìa più di 11000 metri quadrati è era divisu in cinque zone tematiche. Un spettaculu di sera separatu aduprava una pista circulare centrata annantu à una grande muntagna d'incensu.

U Ricunnoscimentu

À propositu di u A' Design Award di Bronzu

Centrestage 2024 Avvenimentu Cummerciale di Moda hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì Centrestage 2024 Avvenimentu Cummerciale di Moda sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. Centrestage 2024 Avvenimentu Cummerciale di Moda suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.

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Pruprietà Uniche: CENTRESTAGE, the annual highlight of the Asian fashion scene, serves as a premier platform for promoting global designer brands and collections and facilitating the launch of new products in the region. HKTDC invited industry professionals from around the world to participate in the annual event, fostering collaborative opportunities. This year we showcased 250 brands from 17 countries and regions, offered a captivating lineup of events including fashion shows, seminars, networking activities and fashion tours for all visitors.
Dimensioni è Imballaghju: This year's CENTRESTAGE events were divided into two parts. The ELITES show at the Hong Kong Palace Museum occupied 450 sqm and hosted 300 guests. The grand event at the Hong Kong Convention and Exhibition Center spanned over 11000 sqm, featuring a fairground space and a highlighted main calkwalk stage for 600 guests. The meticulous planning and innovative design elements ensured an immersive and unforgettable experience for all attendees.
Etichette: CENTRESTAGE, Hong Kong Fashion Event, HKTDC, FASHIONALLY, ELITES, YDC, Fashion Hong Kong, , Asia’s Fashion Spotlight, Exhibition Design
Tecnulugia di Pruduzzione: The couture journey began with raw fabric, progressing through craftsmanship to modern technology. Projection technology and lighting created dynamic patterns on fabric, with LED walls and interactive floor enhancing the immersive experience. Decorative elements like mega cotton fabric, beads, plastic, and LED lights symbolized fashion's evolution. Graphics blended classical lace and embroidery with futuristic coding and pixel elements, featured with AI generated models with runway shows, illustrating the dynamic transformation of fashion craftsmanship across different eras.
Sfida di Designu: We dedicated 9 months from thorough research, planning, follow with study industry trend and innovative design. This approach aimed to create a "wow" factor, such as the 10m long interactive floor with dynamic hanging fabric above. Similarly the vibrant overhead neon LED light strings at the Urban zones required detailed drawing and coordination. It was also crucial to have an experienced support team on site, especially for ELITES at the Hong Kong Palace Museum, ensuring a smooth move-in and transforming the museum space into an immersive show venue within 16 hours.
Ricerca: The CENTRESTAGE event featured an AI-generated model video to promote exhibitors' collections, created immersive and interactive moments perfect for Instagram. A highlight was the use of over 150,000 incense sticks to form a mega-sized incense mountain, serving as a dynamic backdrop for the ELITES models. This innovative approach combined traditional craftsmanship with cutting-edge technology, offering an unique and captivating experience for all attendees.
Ispirazione: The combination of "craftsmanship" and "technological advancement" was the concept of the event, which transformed traditional craft techniques and innovative technologies into stylish and unique fashion. The use of bold red color represented motivated action for the fashion industry. The vitality and strong emotions, including love, passion, and intensity, in the “craftformation” broke through traditional fashion arts with avant-garde trends and creativity.
Durata di u Prugettu: CENTRESTAGE, a 4-day fashion event, was held from 4th to 7th September 2024 at the Hong Kong Convention and Exhibition Centre (HKCEC). The CENTRESTAGE ELITES show took place at the Hong Kong Palace Museum the night before the fair opened.
Flussu Operativu: The main event at HKCEC featured five thematic zones: Craftmanship, Urban, Contemporary, Athleisure, and Circular Fashion. The strategically designed layout and thoughtful venue decoration, including the Main Stage, Presentation, and Mini Parade areas enriched our trade hall & shows variety. For the ELITES show at the Palace Museum, inspired by "HOME" and "Circle" concept, we created a circular runway centered with a 5.8m diameter by 2.3m height, a mega incense mountain, blended with unique lighting effects to create a world-class haute couture event.
Membri di a Squadra: HKTDC Creative Department
Crediti d'Imagine: Hong Kong Trade Development Council