Cathay Pacific Sistema di Divertimentu à Bordu da Michael Holler and Deniz Kurtcepe

U designu Cathay Pacific Sistema di Divertimentu à Bordu da Michael Holler and Deniz Kurtcepe hè un vincitore altamente stimatu di u prestigiosu premiu 2025 A' Design Award d'Oru in a Categuria di Cumpetizione Disignu d'Interfaccia.

OruInterfaccia· 2025

Cathay Pacific Sistema di Divertimentu à Bordu

da Michael Holler and Deniz Kurtcepe

Cliente: Cathay Pacific Airways Limited

Vincitore di u premiu A' Design Award d'Oru in a Categuria Interfaccia

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Vincitore di Premiu Verificatu

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Visità u Situ Vede nantu à A' Design Award Cumunicatu Stampa Badge di Premiu

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U Cuncepimentu

À propositu di Cathay Pacific Sistema di Divertimentu à Bordu

Cathay Pacific In Flight Entertainment hè un'interfaccia digitale per i passageri à bordu di l'aviò. U sistema s'adatta à 14 tipi di schermi è funziona nant'à l'aviò Airbus A350, Boeing 777 è Airbus A321. Un raportu di cuntrastu altu sustene l'accessibilità. A funzione My Journey permette à i passageri di persunalizà a so linea di viaghju, è una bibbiuteca di più di 10.000 elementi media offre filmi, prugrammi di televisione, podcast è shopping. A navigazione hè pussibule per mezu di u screnu tattile, di u telecumandu o di i cuntrolli di u sedile. A funzione Watch Together permette una lettura sincronizata cù altri passageri.

U Ricunnoscimentu

À propositu di u A' Design Award d'Oru

Cathay Pacific Sistema di Divertimentu à Bordu hè un vincitore di u premiu A' Design Award d'Oru, una ricunniscenza immensamente prestigiosa attribuita à i disegni di prima categuria, maravigliosi è straordinarii. I vincitori d'Oru sò creazioni estremamente innuvatrici, assai visiunarie è lucentemente abbagliante chì riflettenu u geniu, a saviezza è l'abilità di i so disegnatori. Si aspetta chì Cathay Pacific Sistema di Divertimentu à Bordu sia una invenzione assai elogiata, pionera di tendenze è monumentale, chì furnisce un valore senza precedente. Stu disegnu vincitore di u premiu A' Design Award d'Oru hè un prughjettu spettaculare è rispettatu chì benefizia assai è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Cathay Pacific Sistema di Divertimentu à Bordu crea sentimenti intensi di disideriu, evoca passione, incuraghjisce a creatività è ci affascina.

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Crediti, membri di a squadra è dettagli tecnici furniti da u cuncettore.

Pruprietà Uniche: Cathay Pacific In-Flight Entertainment system is a next-generation, user-focused digital experience designed for seamless integration across multiple aircraft. The system adapts to 14 screen types and operates across Airbus A350, Boeing 777, and Airbus A321 fleets. Featuring an industry-leading triple contrast ratio, it exceeds accessibility standards. The intuitive My Journey feature allows for personalized travel experiences, while a content library of over 10,000 media options enhances passenger engagement. The interface design follows a research driven approach to maximize usability, aesthetics, and efficiency.
Dimensioni è Imballaghju: Compatibility 3 Aircraft Types (Airbus A350, Boeing 777, Airbus A321)
Screen Variants: 14 Different Screen Types Seatback, Handset, Crew Control Units
Content Library 10,000 Media Items Movies, tv, Podcasts, Shopping
Interaction Methods Touchscreen, Handset, Seat Controls
Etichette: Cathay Pacific, In-Flight Entertainment, IFE, Digital Experience, Passenger UX, Airline Technology, UI/UX Design, Aviation Innovation, Seamless Travel, Accessible Interface
Tecnulugia di Pruduzzione: The IFE system is developed using a custom user interface framework optimized for multi-screen compatibility. It operates on Cathay Pacific diverse fleet, integrating with both modern and legacy hardware. The design process involved high fidelity prototyping, iterative user testing, and industry grade accessibility compliance. The system supports Android 5.0 and later, adapting to both seatback screens and handheld controllers. Motion graphics and micro-interactions were carefully crafted to enhance engagement while maintaining a non-intrusive experience.
Sfida di Designu: The biggest challenge was ensuring a seamless user experience across a mixed fleet, with varying screen sizes, hardware limitations, and operating systems. Adapting modern UI principles to 8-year-old technology while maintaining performance and accessibility required innovative development and rigorous testing. The harmonization of visual design across the aircraft cabin was another key challenge, ensuring minimal screen glare, visual consistency, and intuitive interaction across diverse passenger demographics.
Ricerca: The research focused on improving digital engagement and accessibility in in-flight entertainment systems. The objective was to create a universally intuitive interface that supports a diverse passenger base. The research involved usability testing, demographic studies, and accessibility analysis. Data collection was conducted through controlled user sessions and real-flight observations. The system underwent over 1,000 tests with frequent flyers, business travelers, and airline crew. Results demonstrated a 35% improvement in content discoverability and a 22% reduction in service wait times. The insights from this research informed the final user interface design and accessibility standards.
Ispirazione: The in-flight entertaintment system was inspired by the evolving needs of modern air travel, emphasizing seamless user interaction, accessibility, and personalized experiences. The design draws from aviation ergonomics and mobile user experience principles, integrating familiar interaction models into a multiscreen environment. Inspired by the perspective of looking at the world from above, the user interface blends natural aesthetics with intuitive navigation. Extensive user research, accessibility studies, and passenger feedback shaped the final design, ensuring it meets the diverse needs of travelers worldwide.
Durata di u Prugettu: The project started in 2021 in Hong Kong, Amsterdam, Los Angeles, and Helsinki and was first deployed in August 2023, with a gradual rollout across the Cathay Pacific fleet.
Flussu Operativu: Passengers interact with the IFE system through intuitive touchscreen controls, handset navigation, and a dedicated seat interface. The My Journey feature enables users to personalize their travel timeline. AI-driven recommendations enhance content discovery, offering a rich selection of movies, tv shows, and music. The system also integrates seat controls and shopping functionalities, improving convenience. A Watch Together feature allows synchronized playback with other passengers. The interface ensures a seamless experience across different screen sizes and device capabilities.
Brevetti: Copyrights belong to Reaktor, 2025
Cathay ™ Cathay Pacific
Membri di a Squadra: Designer: Deniz Kurtcepe
Designer: Michael Holler
Management: Iiris Bisi
Developer: Jussi Malinen
Developer: Per Jansson
Developer: Elias Benkhodja
Developer: Ville Orkas
Developer: Heikki Rauhala
Crediti d'Imagine: Designer Michael Holler, Deniz Kurtcepe Cathay Pacific IFE UI Showcase, 2023