Peace and Presence Well-Being Branding da Lisa Winstanley

U designu Peace and Presence Well-Being Branding da Lisa Winstanley hè un vincitore altamente stimatu di u prestigiosu premiu 2020 A' Design Award d'Argentu in a Categuria di Cumpetizione Disignu Graficu.

ArgentuGrafica· 2020

Peace and Presence Well-Being Branding

da Lisa Winstanley

Cliente: Peace & Presence Well-being UK

Vincitore di u premiu A' Design Award d'Argentu in a Categuria Grafica

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Culori

U Cuncepimentu

À propositu di Peace and Presence Well-Being Branding

Peace and Presence Benessere Hè una cumpagnia di terapia olistica basata in u Regnu Unitu chì furnisce servizii cum'è riflessologia, massaggi olistici è reiki per rejuvenate u corpu, a mente è u spiritu. U linguaghju visuale di a marca P&PW hè fundatu annantu à questa vuluntà di invucà un statu pacificu, calmante è rilassante ispiratu da i nostalgichi ricordi di a natura di a zitiddina, specificamente trattendu da a flora è a fauna chì si trovanu in i fiumi è i paisaghji boschi. A palette di culori s'inspira da e caratteristiche di l'acqua georgiana in i so stati originali è ossidati, sfruttendu dinò a nostalgia di i tempi passati.

U Ricunnoscimentu

À propositu di u A' Design Award d'Argentu

Peace and Presence Well-Being Branding hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Peace and Presence Well-Being Branding sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Peace and Presence Well-Being Branding hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

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Kit Stampa

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Pruprietà Uniche: Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
Dimensioni è Imballaghju: Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock
Etichette: branding, visual identity, logo, stationery, packaging, merchandise
Tecnulugia di Pruduzzione: Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed.
Sfida di Designu: The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
Ricerca: After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
Ispirazione: The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
Durata di u Prugettu: The project Started in December 2018 and finished in June 2019 in Singapore and UK
Flussu Operativu: The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.