Leman Jewelry Marca È Imballaggio da M — N Associates

U designu Leman Jewelry Marca È Imballaggio da M — N Associates hè un vincitore altamente stimatu di u prestigiosu premiu 2020 A' Design Award d'Argentu in a Categuria di Cumpetizione Disignu Graficu.

ArgentuGrafica· 2020

Leman Jewelry Marca È Imballaggio

da M — N Associates

Cliente: Leman Jewelry Vietnam

Vincitore di u premiu A' Design Award d'Argentu in a Categuria Grafica

64,835

Vincitore di Premiu Verificatu

Verificà u Statu di u Premiu per #89734

Visità u Situ Vede nantu à A' Design Award Cumunicatu Stampa Badge di Premiu

Culori

U Cuncepimentu

À propositu di Leman Jewelry Marca È Imballaggio

Soluzione visuale à l'identità nova di Leman Jewelry era un novu sistema cumpletu per espone u lussu, esigente ma sofisticatu è minimu sintimentu. U novu logò inspiratu da u prucessu di travagliu Leman, u so serviziu di cuncepimentu di alta couture, artigianalmente tutte e forme di diamante chì circundanu un simbulu stella o un simbulu scintillante, creanu un simbulu sofisticatu è facendu ancu un effetto brillante di u diamante. In seguitu, tutti i materiali colaterali sò stati prudutti cun dettagli di alta qualità per enfatizà è arricchiscenu a luxuosità di tutti i novi elementi visivi di marca.

U Ricunnoscimentu

À propositu di u A' Design Award d'Argentu

Leman Jewelry Marca È Imballaggio hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Leman Jewelry Marca È Imballaggio sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Leman Jewelry Marca È Imballaggio hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Daretu à u Cuncepimentu

Kit Stampa

Crediti, membri di a squadra è dettagli tecnici furniti da u cuncettore.

Pruprietà Uniche: When it comes to jewelry industry, Vietnam has been known for a reputation of gold craftsmanship, trading and ignoring retail experience. However, Leman Jewelry stands out as an independent haute couture design brand, which specializes in diamonds. For years, they have been not just shaping up diamond the trading market in Vietnam, but also unlocking a completely new behavior to high-class society by their unique and sophisticated diamond jewelry and trading rarest gemstones.
Dimensioni è Imballaghju: 8cm x 8cm x 10cm, 11cm x 11cm x 10cm, 21.9cm x 5.4cm x 5cm, 22cm x 28cm x 10cm.
Etichette: leman jewelry, jewerly, visual identity, branding, blue, vietnam, saigon, diamond, gold, ho chi minh city
Tecnulugia di Pruduzzione: Sculpted embossing special blue foil for logo, shiny metal pin to attach reversed shopping carrier straps. Italian made box packaging, silver hot stamping on texture blue paper. Nickel tag logo on premium velvet jewelry box with changeable inserts could be used for rings, earrings and necklace. Italian made plastic diamond security case with high-quality plastic box. High-quality ribbon with embossed hand writing slogan. Metal shiny lock for gifting. Lacquered deep blue box for jewelry collectors, handmade in Vietnam. Silk printed scarves inspired from logo mark.
Sfida di Designu: The most challenging part was production, passing Vietnam import law and quality control, especially most of production was taking part outbound. The production was taking care very carefully to achieve what never happened before in Vietnam. For example, diamond security seal card for investment is one of the first branded one in Vietnam, high-quality like well-know GIA card, where others are still using heat pressed PP cover.
Ricerca: The whole creative process is a deep investigation and researching about all aspects of jewelry and gemstone market, internationally and locally. On personal touch, in order to input brand characters and signify Leman among others, the logo crafting process was a complete reflection of Leman design process for every custom creation. The logo was a Leman collection of all diamonds have been working on so far. Beside sophisticated logo mark, all other brand materials are designed based on minimalism to maintain sustainability for the brand as well as create an environment for their creation to shine.
Ispirazione: Starting with the most fundamental ring setting shape, the shape which holds the diamonds and glorifies its beauty, the cross setting. We called it the Leman Star, as the sparkle indicates that jewelry brand symbolism, Leman Star is also seen in the center of the letter E in the logotype. Around the Star, there are various types of diamond shapes crafted one by one asymmetrically. The logo grid system based on the inner grid of the round diamond cut, the most common diamond shape.
Durata di u Prugettu: Started April 2018 and officially launched 01 June 2019 in Saigon, Vietnam
Flussu Operativu: Leman Jewelry first came to us with a requirement of packaging system developing and outstretching a better luxurious, unique & personal system. However, what the brand needs is a total refreshment, in order to meet up its high-standard brand spirit, including reconstructing branding system and solving packaging issue. Resulting a hit to jewelry market, level up Leman Jewelry to be the case study for new wave of business improvement, meeting international professionalism in retail experience. It makes customers more satisfied and expand their market wider locally and internationally.
Brevetti: Copyrights belong to M — N Associates, 2019.
Membri di a Squadra: Creative Director: Duy — N
Project Manager: M — Lan
Producer : Quan Nguyen
Assistant : Anh Nguyen & Ngan Huynh
Crediti d'Imagine: Photographer : Monkey Minh
Photography Assistant : Quyen Phan
Videography : Lam Huynh