Digital Design Days Identità di Marca da Jekyll & Hyde

U designu Digital Design Days Identità di Marca da Jekyll & Hyde hè un vincitore altamente stimatu di u prestigiosu premiu 2020 A' Design Award di Bronzu in a Categuria di Cumpetizione Disignu Graficu.

BronzuGrafica· 2020

Digital Design Days Identità di Marca

da Jekyll & Hyde

Cliente: Digital Design Days

Vincitore di u premiu A' Design Award di Bronzu in a Categuria Grafica

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Vincitore di Premiu Verificatu

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Culori

U Cuncepimentu

À propositu di Digital Design Days Identità di Marca

Digital Design Days hè un'identità di marca creata per un evenimentu internaziunale di disegnu digitale. U logu hè un segnu rispundente chì s'adatta à a dimensione d'usu cambiendu a frequenza di i sngoli elementi chì u formanu. A lettera D hè custruita da sti elementi è suggerisce luce, energia è muvimentu. Una palette di nove culori marca e diverse edizioni è paesi, mentre chì una versione à linee sustene l'usu in biancu è neru. L'identità funziona in i media digitali è in stampa, in dimensioni chjuche è grande.

U Ricunnoscimentu

À propositu di u A' Design Award di Bronzu

Digital Design Days Identità di Marca hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì Digital Design Days Identità di Marca sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. Digital Design Days Identità di Marca suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.

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Pruprietà Uniche: Digital Design Days is an international digital design event. The logo designed is a responsive sign, able to adapt to the dimension of usage by changing the frequency of the single elements of which it is made, resulting in obtaining an efficient utilization in every different application. It’s a contemporary viewing of brand signature, imagined as a vital and alive structure able to overcome the two dimensional feature.
Dimensioni è Imballaghju: Digital Design Days logo has been designed using a rbg native tones palette made of nine colors so to be able to define different festival editions of different countries. The black and white version has been studied and redesigned creating a line version of the logo so to be able, eliminating shadings, to have the same visual result as the colored one.
Etichette: digital design, innovation, responsive logo, frequency, gradient, brand identity
Tecnulugia di Pruduzzione: The elaboration of the concept and its possible design solutions were initially designed on paper, then the studio used illustrator (Adobe cc 2018 suite) to develop and realize the new Digital Design Days brand identity. To be able to create a variable logo we've used the morphing tool studying, for each needed dimension, the correct solution of frequency.
Sfida di Designu: With this project jekyll & hyde studio had to present the digital world and its complexity and, at the same time, to adapt it to different sizes and different supports. From small size to bigger ones, the solution reached by the team is able to adapt itself from digital to print. The challenge was to create something new but keeping the previous idea of the pixel as the digital smallest unit still alive. Something that could renew the old logo repositioning it in an international space and in a contemporary world.
Ricerca: The initial part of our research was focused on study all the festivals linked to design, especially to digital design. This analysis was visual yet strategic on the positioning of these brands. Then the studio worked on analyzing the values and personality of Digital Design Days, sharing their thoughts with the founder of the event, so to better define it. Then personality definition led to the style definition and only after developing the insides of the brand, we started to design the outside, the shape, the appearance.
Ispirazione: The new brand signature came up after a research and analyzation of the spirit, the values and the personality of Digital Design Days. The "d" that has been created is light, energy, movement. Jekyll & hyde wanted to design a rebranding still able to summon the previous editions one and to communicate the festival's innovative vision and its ability to create networks, to attract, to propose and make people with different ideas encounter.
Durata di u Prugettu: Jekyll & hyde started to work on this project in September 2018 when Filippo Spiezia, the founder od the Digital Design Days festival, asked them to redesign the identity of its series of events. The rebranding has been showed to the public on July 2019. It has been a long process of research and elaboration to define the new brand signature.
Flussu Operativu: The new brand identity has to represent the internationality of the multiple events. The logo has to be able to adapt by changing and transforming itself so to be displayed into different sizes and so to be representative of its internationality (changing colors to characterize the different event places). Its natural environment is the digital world where it has the capacity to evolve and to show its tridimensional feature, but it still works in the printed world too.
Brevetti: Copyrights belong to Filippo Spiezia, Digital Design Days, 2019.
Membri di a Squadra: Creative Director: Marco Molteni
Creative Director: Margherita Monguzzi
Graphic Designer: Elena Bonanomi
Graphic Designer: Cecilia Della Longa
Crediti d'Imagine: #1 - #5: creator jekyll & hyde, Digital Design Days Rebranding, 2019