Tomorrow Lab Primary Function: Cuncepimentu di Spaziu per Eventi da Hong Kong Trade Development Council

U designu Tomorrow Lab Primary Function: Cuncepimentu di Spaziu per Eventi da Hong Kong Trade Development Council hè un vincitore altamente stimatu di u prestigiosu premiu 2020 A' Design Award d'Argentu in a Categuria di Cumpetizione Avvenimentu.

ArgentuAvvenimentu· 2020

Tomorrow Lab Primary Function: Cuncepimentu di Spaziu per Eventi

da Hong Kong Trade Development Council

Cliente: Hong Kong Trade Development Council

Vincitore di u premiu A' Design Award d'Argentu in a Categuria Avvenimentu

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Vincitore di Premiu Verificatu

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U Cuncepimentu

À propositu di Tomorrow Lab Primary Function: Cuncepimentu di Spaziu per Eventi

Tomorrow Lab hè un cuncepimentu di spaziu per eventi creatu per Centrestage, un avvenimentu di moda tenutu à u Centru di Cunvenzione è Esposizione di Hong Kong per quattru ghjorni. U cuncepimentu copre trè spazii cumuni: u corridoiu d'entrata, un'esposizione centrale è un'arena di catwalk in u palazzu d'esposizione. Un tema di laboratoriu industriale futuristicu hè appiicatu in tuttu. Bracci robotichi in muvimentu è vetrine à nastru trasportatore presentanu i marchi di moda. E strutture sò state prefabbricate fora di u situ è assemblate in trè ghjorni. E sezzioni metalliche cave sò state riciclate dopu à l'avvenimentu è i tappeti eranu biodegradevuli.

U Ricunnoscimentu

À propositu di u A' Design Award d'Argentu

Tomorrow Lab Primary Function: Cuncepimentu di Spaziu per Eventi hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Tomorrow Lab Primary Function: Cuncepimentu di Spaziu per Eventi sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Tomorrow Lab Primary Function: Cuncepimentu di Spaziu per Eventi hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

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Pruprietà Uniche: A premium fashion event called Centrestage was held at the Hong Kong Convention and Exhibition Centre for 4 days. Housing over 220 contemporary fashion brands within a 7000m2 area. A contemporary Tomorrow Lab theme was created to uplift the ambience of the 3 communal spaces provided by the organiser. This includes the outer concourse followed by a central display and a catwalk arena located inside the exhibition hall. Besides this challenge, only 3 days were permitted for the onsite set-up.
Dimensioni è Imballaghju: Due to the tight onsite production of 3 days, the design had to be prefabricated off-site and assembled quickly on site. All the backdrops were finished in digital print, while the catwalk back wall used coloured polycarbonate sheets. All structural formats were made from metal hollow sections and recycled after the event. The LED screen, pre-controlled robotic arms, lighting, audio and visual equipment were hired. All carpets were biodegradable.
Etichette: Centrestage, Hong Kong, Fashion, Tomorrow Lab, Space, Exhibition, Fair, Contemporary, Catwalk, Sci-fi
Tecnulugia di Pruduzzione: Due to the tight 3-day onsite production, the design had to be prefabricated off-site and assembled quickly onsite. The backdrops were made with both plywood backing finished in digital print and the catwalk backwall used coloured polycarbonate sheets. All linear structural formats were made from metal hollow sections and recycled after the event. All the light emitting diode screen, pre-controlled robotic arms and audio & visual equipment were hired. Usage of biodegradable carpets were also applied.
Sfida di Designu: The challenging part was defining the design language to uplift the overall ambience. Since Centrestage is about being progressive and experimental using a series of anonymous futuristic industrial setting was apt. Much of the industrial feel of the decor is unidentifiable to let the visitors’ own imagination conclude each scene. Inside the hall’s a robotic production line is replicated to give the notion future fashion pieces could be conceptualised or collaborated by robots in future.
Ricerca: The research was based on the purpose of Centrestage as a vehicle to discover the most upcoming Asian fashion talent and congregate the latest contemporary fashion brands together. A futuristic approach was adopted under the concept of Tomorrow Lab. From this, the organiser wanted to develop 3 main spaces. A visitors journey was created using design elements to form a futuristic industry lab experience as its core reference.
Ispirazione: The Tomorrow Lab concept was inspired by Centrestage’s objective to discovers Asia’s latest upcoming fashion talents whilst bringing the most contemporary brands under one roof. A futuristic industrial laboratory theme to evoke the visitors' first impression was built at the concourse. The lab theme continued inside the exhibition hall. Real moving robotic arms were used to highlight the various fashion brands at the central display that led visitors to the open stage area.
Durata di u Prugettu: The total duration was 3 months from initial briefing to onsite completion. The event was launched on the 5th of September 2018 and ran for 4 days. Only 3 days were allowed for the move in and onsite setup and production testing. Centrestage was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
Flussu Operativu: The flow for Tomorrow Lab concept began at the concourse with various wall installations each with a futuristic industrial lab theme, a large LED screen was also installed for enhancing the first impression of the visitors. Inside the hall, a central display containing 2 conveyor belt showcases with dressed mannequins along with a series of movable robotic arms set the scene. The catwalk arena used scaffoldings, yellow metal grated seats and cladded polycarbonate to further echo the concept.