World Cyber Games 2019 Xi'an Festivale d'Esports da Kenneth Nienhuser

U designu World Cyber Games 2019 Xi'an Festivale d'Esports da Kenneth Nienhuser hè un vincitore altamente stimatu di u prestigiosu premiu 2020 A' Design Award d'Oru in a Categuria di Cumpetizione Avvenimentu.

OruAvvenimentu· 2020

World Cyber Games 2019 Xi'an Festivale d'Esports

da Kenneth Nienhuser

Cliente: Eidetic Marketing

Vincitore di u premiu A' Design Award d'Oru in a Categuria Avvenimentu

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Vincitore di Premiu Verificatu

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Visità u Situ Vede nantu à A' Design Award Cumunicatu Stampa Badge di Premiu

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U Cuncepimentu

À propositu di World Cyber Games 2019 Xi'an Festivale d'Esports

World Cyber Games 2019 Xi'an hè un festivale d'esports tenutu durante quattru ghjorni in un centru d'esposizione in Xi'an, in China. L'evenimentu copria 30 000 metri quadrati è hà riunitu 504 atleti da 33 paesi. U cuncepimentu si basa nantu à a forma cubica di u logò di l'evenimentu. I punti, i spigoli è e facce di u cubu sò stati applicati à u palcu, à a signalètica è à i prudutti derivati. Un cubu in equilibriu nantu à un spigolu hè statu custruitu cum'è un munimentu LED in a piazza centrale. I percorsi, i palchi è e strutture sò stati pianificati per guidà u flussu di i visitatori. U prugramma includia un turneu, una cerimonia d'apertura, un festivale di musica è un evenimentu di cosplay.

U Ricunnoscimentu

À propositu di u A' Design Award d'Oru

World Cyber Games 2019 Xi'an Festivale d'Esports hè un vincitore di u premiu A' Design Award d'Oru, una ricunniscenza immensamente prestigiosa attribuita à i disegni di prima categuria, maravigliosi è straordinarii. I vincitori d'Oru sò creazioni estremamente innuvatrici, assai visiunarie è lucentemente abbagliante chì riflettenu u geniu, a saviezza è l'abilità di i so disegnatori. Si aspetta chì World Cyber Games 2019 Xi'an Festivale d'Esports sia una invenzione assai elogiata, pionera di tendenze è monumentale, chì furnisce un valore senza precedente. Stu disegnu vincitore di u premiu A' Design Award d'Oru hè un prughjettu spettaculare è rispettatu chì benefizia assai è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. World Cyber Games 2019 Xi'an Festivale d'Esports crea sentimenti intensi di disideriu, evoca passione, incuraghjisce a creatività è ci affascina.

Daretu à u Cuncepimentu

Kit Stampa

Crediti, membri di a squadra è dettagli tecnici furniti da u cuncettore.

Pruprietà Uniche: For the WCG 2019, the main focus was consistent communication. Due to a 6 year absence, there were many challenges to overcome. To absolve these, we overhauled all wording related to design across various forms of documentation, from brand identity to event design, even operations. Consistent communication was required since WCG had evolved from being simply an esports tournament and had grown into an event that offered user engagement programs, a music festival, and conferences.
Dimensioni è Imballaghju: Venue: Xi’an Qujiang International Exhibition center
Total Area: 30,000 sqm
Main Stage: Width 55,000mm x Depth 11,000mm x Height 10,000mm
Centre Plaza: Width 10,000mm x Depth 10,000mm x Height 9,500mm
Etichette: game, eSports, WCG, World cyber games, festival
Tecnulugia di Pruduzzione: In production, we focused on effectiveness. All parts of the event space, including pathways, stages, facilities, and others, were planned out to create optimum flow throughout the event. Throughout the construction and application of structures and platforms, banner printing, and more, we maximized efficiency in costs and operations, sticking to the strategy of ‘Choice and Focus’ to maximize detail depending on location, applying the most detail to spaces that received the most attention.
Sfida di Designu: The return of WCG was the most difficult hurdle for us to overcome in this project. In the esports industry, change comes fast, in an ever-cycling world of tournaments and trends. Gamers were only familiar with the old, outdated style of previous events. Our greatest task was introducing a new WCG to viewers without erasing the fond memories of older fans. So we presented a show match, starring veteran players from previous WCG tournaments, while introducing new programs and designs.
Ricerca: To ensure enjoyment, we conducted research, visiting the site location, interviewing gamers, running simulations and other methods to gather as much data as we could. Our conclusion was that we would have to provide communication design that consistently conveyed that this was a WCG that was here to stay. Consistency was defined by the WCG logo, the ‘cube’. After interpreting its shape multi-dimensionally, it was applied through various communication items like pamphlets and merchandise.
Ispirazione: WCG 2019 Xi’an’s design’s biggest motif was the WCG logo, the ‘cube’. Our design team interpreted the aspects of the cube, its points, edges, faces, and outline, throughout design application. For example, to illustrate progress and opposition on our stage, the cube’s intersecting edges were used, and to signify harmony, the cube itself was balanced on one edge at the center of the main plaza as a LED monument.
Durata di u Prugettu: January 2019 kicked off the tournament. The venue was already established at Xi’an, China’s “Xi’an Quijang International Conference & Exhibition Center”. That meant there were 7 months to plan out in detail the space design, communication design, event operations planning and more before the finals in July. The event took place from July 18th to 21st, 2019 over the course of 4 days.
Flussu Operativu: The World Cyber Games are the world’s first game Olympics who left the tournament scene 6 years ago. The goal now was to provide a Grand Finals that global fans with 504 athletes from 33 different countries could enjoy. Operations included managing the tournament for the 4 day event, user programs, and management of the Players Lounge for optimal communication and coordination of the athletes. Over the course of 4 days, there was also an EDM festival, an opening ceremony, and a Cosplay program.
Membri di a Squadra: Operating Directors: Ashley jung, Vicky Jin
Creative Directors: Justin Choi, Jessica Choi
Sr. Account Planners: Han Gao, Jina Cha, Jay Lee
Planners: Scott Shin, Leah Kang, Kevin Ham, Chris Ahn
Sr. Designers: Kimmi Kim, Min Seo, Olivia Shin
Designers: Ella Choi, Joanna Seok, Jed Jung