Miltos Botchan Ressha Obal na čokoládu od Yuta Takahashi

Dílo Miltos Botchan Ressha Obal na čokoládu od designéra Yuta Takahashi je vysoce ceněným vítězem prestižní soutěže 2021 Zlatá cena A' Design Award v kategorii Design obalů.

ZlatoObaly· 2021

Miltos Botchan Ressha Obal na čokoládu

od Yuta Takahashi

Klient: Miltos

Držitel ocenění Zlatá cena A' Design Award v kategorii Obaly

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Design

O designu Miltos Botchan Ressha Obal na čokoládu

Miltos Botchan Ressha je obal na čokoládu vytvořený pro spolupráci mezi lokomotivou s více než 130letou historií a čokolatiérem. Krabička je vyrobena z jemného papíru v tmavě zelené barvě, která odkazuje na lak vlaku i na čokoládu s matchou. Lokomotiva je reprodukována matnou černou ražbou fólií na základě fotografií skutečného vlaku. Logo a název produktu jsou raženy matnou zlatou fólií. Do čokolády je vyryta mapa trasy ztvárněná jako bludiště. Přiložená kartička vysvětluje jednotlivé zastávky a trasu.

Ocenění

O ocenění Zlatá cena A' Design Award

Miltos Botchan Ressha Obal na čokoládu je vítězem Zlaté ceny A' Design Award, nesmírně prestižního uznání udělovaného prvotřídním, úžasným a vynikajícím designům. Zlatí vítězové jsou mimořádně inovativní, vysoce vizionářské a oslnivě okouzlující výtvory, které odrážejí génia, moudrost a um svých designérů. Očekává se, že Miltos Botchan Ressha Obal na čokoládu bude vysoce oceňovaným, trendy udávajícím a monumentálním vynálezem, který přináší dosud nevídanou hodnotu. Tento design, který získal Zlatou cenu A' Design Award, je velkolepý, respektovaný projekt, který velmi prospívá a posouvá hranice umění, vědy, designu a technologií. Miltos Botchan Ressha Obal na čokoládu vyvolává silné pocity touhy, probouzí vášeň, podporuje kreativitu a fascinuje nás.

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Údaje o autorech, členech týmu a technické detaily poskytnuté designérem.

Jedinečné vlastnosti: A collaborative product and package between a locomotive with more than 130 years of history and an up-and-coming, well acclaimed chocolatier. The package's form has a sense of luxury reminiscent of perfume, with precise train drawings that would make fans groan reproduced with foil stamping. The deep green of the package symbolizes the trade color of the train and the color of matcha chocolate. The chocolates are decorated with the motif of an actual route map, adding a touch of playfulness.
Rozměry a balení: Box: 101.6mm x 101.6mm x 12.7mm (Uses deep green fine paper. The locomotive is matte black foil stamped. The logo and product name are stamped with matt gold foil.)
Card: 250mm x 83mm
Chocolate: 76.5mm x 76.5mm x 5.5mm
Štítky: Branding, Packaging, Chocolate, Foil stamping, Maze, Food, Art deco, Japan
Výrobní technologie: It has been manufactured with accuracy, artistry and entertainment. The trains are drawn with respect for railroad fans and its history, based on photographs of the actual trains taken by the designers themselves. The printing uses matte black foil stamping to express the train's calm texture. The line width seeks maximum tenuity through repeated trial production. The lines and logos engraved on the chocolate are designed to have a depth measurable in microns, so that beautiful shadows appear.
Designová výzva: The most difficult task is to accurately reproduce the design applied to chocolate. Many trials were made to engrave an accurate pattern on the chocolate, which crumbles easily, giving it an artistic finish. Keeping in mind that the role and beautiful form of the train exist when it's running, the drawing of the train is arranged so as to surround the package, and the static package expresses the dynamic role of a train that has been running for many years.
Výzkum: The elements necessary to raise chocolate to gourmet status without compromising essence are being researched. A conclusion was reached about how fragrance is an important component, and a package produced that creates an impression of perfume. This locomotive, rugged but with a petite and cute side, is expressed through drawings and a maze of maps. The mechanical and cultural features have been extracted to create something to be enjoyed by children and adults alike.
Inspirace: The creator was inspired by two people who produce things without compromise. The original appearance of the train is accurately reproduced in the package. Through the elements of design that capture the locomotive's steampunk feel in a good way, one can enjoy its original charm. The chocolate has a playful design to it that expresses the route on which the train runs as a maze. The contrast and fusion of two different designs is related to their collaboration.
Doba trvání projektu: The project started in Japan in July 2019 and ended in February 2020. It was announced in September 2020.
Provozní postup: It was designed to give the consumer a cultural experience that will improve their life by eating this chocolate. The perfume-inspired packaging takes them to a new frontier, to enjoy the mellow aroma of chocolate made from real cocoa. By consuming it while enjoying the maze, they can visit the route and background of the areas and cultures where the train runs. In addition, each stop and route map is explained on the attached card. Eating enhances creativity, leading to a time of refinement.
Členové týmu: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Autoři fotografií: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020