Hair For Hope Cancer Care Initiative Propagace od Onedor Co. Ltd.

Dílo Hair For Hope Cancer Care Initiative Propagace od designéra Onedor Co. Ltd. je vysoce ceněným vítězem prestižní soutěže 2023 Bronzová cena A' Design Award v kategorii Sociální.

BronzSociální· 2023

Hair For Hope Cancer Care Initiative Propagace

od Onedor Co. Ltd.

Klient: Onedor Co. Ltd.

Držitel ocenění Bronzová cena A' Design Award v kategorii Sociální

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Design

O designu Hair For Hope Cancer Care Initiative Propagace

Hair for Hope je charitativní akce darování vlasů, kterou iniciovala nadace Hope Foundation for Cancer Care pro osoby, které přežily rakovinu. Tato akce je nejúčinnější ve vzdělávání mladých dospělých o konání společenského dobra. Tým navrhl službu a identitu, které posilují komunikaci akce a zkušenost účastníků. V budoucnu se tato iniciativa a identita stanou symbolem výzvy k jednání: pro přeživší rakovinu ke sdílení svých zkušeností a pro mladší generaci k činům, které vytvoří vlnový efekt dopadu ve prospěch společnosti. Můžete být něčí nadějí.

Ocenění

O ocenění Bronzová cena A' Design Award

Hair For Hope Cancer Care Initiative Propagace je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Hair For Hope Cancer Care Initiative Propagace bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Hair For Hope Cancer Care Initiative Propagace nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Za designem

Tiskový balíček

Údaje o autorech, členech týmu a technické detaily poskytnuté designérem.

Jedinečné vlastnosti: The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.

Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently.
Rozměry a balení: The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.

In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals.
Štítky: Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
Výrobní technologie: The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
Designová výzva: In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
Výzkum: The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.

The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized.
Inspirace: Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.

The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit.
Doba trvání projektu: The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
Provozní postup: This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
Patenty: N/A
Členové týmu: HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR

ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist
Autoři fotografií: Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.