Bits'n'Bites Mobilní aplikace od More By Us

Dílo Bits'n'Bites Mobilní aplikace od designéra More By Us je vysoce ceněným vítězem prestižní soutěže 2024 Železná cena A' Design Award v kategorii Mobilní.

ŽelezoMobilní· 2024

Bits'n'Bites Mobilní aplikace

od More By Us

Klient: More By Us

Držitel ocenění Železná cena A' Design Award v kategorii Mobilní

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Design

O designu Bits'n'Bites Mobilní aplikace

Název Bits'n'Bites evokuje malé občerstvení a přátelské rozhovory. Je to připomínka doby, kdy byly osobní setkání běžnější. Logo zachycuje spojení technologie a vřelosti. Je symbolem radosti ze skutečných rozhovorů u kávy i sdílení informací online. Odráží moderní, a přitom útulný přístup, kde technologie posiluje lidské spojení.

Ocenění

O ocenění Železná cena A' Design Award

Bits'n'Bites Mobilní aplikace je vítězem Železné ceny A' Design Award, prestižního uznání udělovaného dobrým designům, které splňují profesní a průmyslové požadavky očekávané od dobře navržených výtvorů. Železní vítězové prokazují velké dovednosti, vysokou specializaci, odborné porozumění a tvůrčí kapacitu svých tvůrců. Očekává se, že Bits'n'Bites Mobilní aplikace bude vysoce ceněným, obdivovaným a oblíbeným výtvorem, který je praktický a inovativní. Tento design, který získal Železnou cenu A' Design Award, integruje osvědčené postupy odvětví a má kompetentní technické vlastnosti spojené s know-how a talentem. Bits'n'Bites Mobilní aplikace je vážen pro svou důkladnost a je navržen tak, aby poskytoval zlepšení kvality života, která pomáhají činit svět lepším místem.

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Jedinečné vlastnosti: The app, initially showcased as a design agency project, now fosters authentic connections amongst business professionals, prioritising human interactions over artificial intelligence. Currently in the MVP (Minimum Viable Product) development stage, it is set to launch in five months, aiming to empower users to form meaningful connections with ease.
Rozměry a balení: Hybrid mobile application for iOS and Android devices.
The screen sizes are between 4 and 6,7 inch screens for iPhone and 3 to 6 inch or more for Android devices.
All icons and design elements are vectors, which allows the scale of the design to bigger screens in the future without quality loss.
Štítky: UI design, Networking App, Digital Networking Platform, App Design, Business Professional Networking, Meaningful Connections
Výrobní technologie: The design project is meant for hybrid mobile application both available for iOS and Android devices.
The team performed research and created brand identity, user journey, wireframes and high fidelity UI design.
User journey, wireframes and UI design are designed in Figma.
Designová výzva: The most challenging aspect is the imbalance between technological innovation and human-to-human interactions. Overcoming this issue necessitates addressing internal factors, such as entrenched design perspectives, and external factors, including the evolution of technology and shifting user expectations. Despite these hurdles, the continuation of the project is fuelled by a steadfast commitment to creating a platform that genuinely fosters meaningful connections in the digital era.
Výzkum: Research Objectives: To comprehend user needs within professional networking contexts.
Methodology: The approach involves conducting interviews and carrying out usability testing.
Tools Utilised: Engagements include personal meetings and the use of prototyping software.
Participants: A broad spectrum of professionals participated in the study
Results: A pronounced desire for genuine connections is identified, alongside the limitations of current platforms.
Insights: These findings informed the design team, aiming for more meaningful interactions.
Impact: The initiative is set to enhance the networking experience, foster collaboration, and create connections of superior quality.
Inspirace: Bits’n’Bites brings to mind the simplicity of enjoying snacks and engaging in meaningful conversations, reminiscent of the times when face-to-face interactions are more common. In the digital age, the concept of Bits’n’Bites transitions to the online world, where 'bites' cleverly become bytes, highlighting the use of small, digital elements in the creative processes. The logo captures this shift towards a technological focus while retaining the essence of warmth and connection found in personal interactions over coffee. It symbolizes the blend of traditional and digital, where 'bites' now represent the exchange of information online.
The design of the app is inspired by the need to reflect the lively and dynamic nature of human connections. The objective is to translate the essence of spontaneous, in-person interactions into the app’s visual design. By choosing vibrant colors, dynamic imagery, and modern design elements, the aim is to not only capture the user’s attention but to also convey the spirit of lively discussions. These design choices are intended to foster a sense of community and engagement, reminiscent of the enriching experience of face-to-face meetings.
Doba trvání projektu: The project commenced in June 2023 in Bulgaria and is currently in progress. Being in the MVP (Minimum Viable Product) stage, its release is anticipated within the next five months.
Provozní postup: Users scan a QR code, download the Bits’n’Bites app, and create a profile. The app’s intuitive interface facilitates connecting with others, browsing profiles, following individuals from admired companies, and receiving personalised messages, updates, and meeting invitations. The design prioritises simplicity, enabling easy navigation. With a focus on genuine interactions and personalised features, the app enhances networking, fostering meaningful connections and better outcomes.
Patenty: More By Us '2023
Členové týmu: Creative Director: Maria Burgelova
Lead Designer: Maria (Mimy) Yordanova
Senior Designer: Valeria Petrova
Designer: Vasil Tonev
Designer: Bozhidar Hadzhiev
Designer: Boris Savev
Designer: Beloslava Ivanova
Copywriter: Elisaveta Vakavchieva
Autoři fotografií: People on images: Generated with AI by Midjourney
Mockups: Envato & Freepik
Video Sound: Envato