Brown Brothers Limited Edition Obal na láhev vína od Yiqi Tang and Zona Yuechen Guan

Dílo Brown Brothers Limited Edition Obal na láhev vína od designéra Yiqi Tang and Zona Yuechen Guan je vysoce ceněným vítězem prestižní soutěže 2025 Železná cena A' Design Award v kategorii Design obalů.

ŽelezoObaly· 2025

Brown Brothers Limited Edition Obal na láhev vína

od Yiqi Tang and Zona Yuechen Guan

Klient: Brown Brothers

Držitel ocenění Železná cena A' Design Award v kategorii Obaly

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Ověřit stav ocenění pro #164761

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Design

O designu Brown Brothers Limited Edition Obal na láhev vína

Brown Brothers Limited Edition je obal navržený pro ovocné šumivé víno moscato. Řada zahrnuje tři varianty představující ráno, soumrak a půlnoc. Na každou variantu je nanesen vonný inkoust, díky němuž se uvolňuje vůně odpovídající zvolenému okamžiku. Jasné barvy a živé vzory připomínají tropickou letní party a myšlenku setkání. Láhev má standardní formát 750 ml, je vyrobena z recyklovatelného skla a potištěna trvanlivou vysoce kvalitní grafikou. Cílem bylo vytvořit obal, který zaujme jak zrak, tak čich.

Ocenění

O ocenění Železná cena A' Design Award

Brown Brothers Limited Edition Obal na láhev vína je vítězem Železné ceny A' Design Award, prestižního uznání udělovaného dobrým designům, které splňují profesní a průmyslové požadavky očekávané od dobře navržených výtvorů. Železní vítězové prokazují velké dovednosti, vysokou specializaci, odborné porozumění a tvůrčí kapacitu svých tvůrců. Očekává se, že Brown Brothers Limited Edition Obal na láhev vína bude vysoce ceněným, obdivovaným a oblíbeným výtvorem, který je praktický a inovativní. Tento design, který získal Železnou cenu A' Design Award, integruje osvědčené postupy odvětví a má kompetentní technické vlastnosti spojené s know-how a talentem. Brown Brothers Limited Edition Obal na láhev vína je vážen pro svou důkladnost a je navržen tak, aby poskytoval zlepšení kvality života, která pomáhají činit svět lepším místem.

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Údaje o autorech, členech týmu a technické detaily poskytnuté designérem.

Jedinečné vlastnosti: The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
Rozměry a balení: The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
Štítky: Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
Výrobní technologie: The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
Designová výzva: The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
Výzkum: The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
Inspirace: The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
Doba trvání projektu: The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
Provozní postup: The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
Členové týmu: Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan
Autoři fotografií: Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.