Dílo Feral Horses Brand Identity Firemní identita od designéra Emanuele Grittini je vysoce ceněným vítězem prestižní soutěže 2018 Stříbrná cena A' Design Award v kategorii Grafika.

StříbroGrafika· 2018

Feral Horses Brand Identity Firemní identita

od Emanuele Grittini

Klient: Feral Horses

Držitel ocenění Stříbrná cena A' Design Award v kategorii Grafika

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Design

O designu Feral Horses Brand Identity Firemní identita

Book Text: Firemní identita Feral Horses je vizuální identita navržená pro společnost působící v oblasti investic do současného umění. Identita oslovuje tři cílové skupiny: milovníky umění, profesionální obchodníky a zvídavé úspěšné jedince. Jediný piktogram spojuje uměleckou a finanční stránku značky. Logo a jeho varianty jsou navrženy s pixelovou přesností, díky čemuž zůstává značka jasná a snadno rozpoznatelná. Barvy byly definovány pomocí systému Pantone a poté převedeny do sRGB a CMYK. Zvolená písma fungují jak v tisku, tak na obrazovce.

Ocenění

O ocenění Stříbrná cena A' Design Award

Feral Horses Brand Identity Firemní identita je vítězem Stříbrné ceny A' Design Award, mimořádně prestižního uznání udělovaného designům nejvyšší kvality, nádherným a působivým. Stříbrní vítězové jsou nesmírně brilantní a mimořádně kreativní díla, která dokládají vynikající odbornost, talent a bystrost svých designérů. Očekává se, že Feral Horses Brand Identity Firemní identita bude nádherným, reprezentativním dílem, pozoruhodně profesionálním a hluboce inovativním. Tento design, který získal Stříbrnou cenu A' Design Award, je vysoce pozoruhodný, obdivovaný vynález, který prospívá a posouvá hranice umění, vědy, designu a technologií. Feral Horses Brand Identity Firemní identita je výtvor, kterému mnozí závidí, který vyvolává touhy, přináší pozitivní pocity a vzněcuje úžas a údiv.

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Údaje o autorech, členech týmu a technické detaily poskytnuté designérem.

Jedinečné vlastnosti: The brand has three diverse targets: art enthusiasts, professional traders, and curious achievers.
The company operates within the contemporary art investment field.
The naming had to express the business vision of freeing art investment.
Finally, due to Feral Horses’ mission to mingle the artistic world with the financial one, it was also crucial to come up with a fil rouge that would have brought some harmony and would have balanced creativity and uniqueness with strictness and standards.
Rozměry a balení: All corporate product supports meet ISO standards. The color palette was decided first through the Pantone system and then declined into sRGB for the web and CMYK for cases where printing was impossible via Pantone. The fonts used for the realization of the project are compatible both with printing and with web visualization. The pictogram and the set of variants of the logo are pixel perfect so as to be always recognizable and well distinguishable.
Štítky: art, investment, economy, financial, artist, artwork,
Výrobní technologie: For the development of the project the practice of "participatory planning" was used, this technique increases the interaction between the designer and the client, making sure to develop a project in a more linear way, sharing the various choices, informing and training the client on the rules and practices that have been followed by case history to better understand the decisions made by the designer.
Designová výzva: The most complex part of the design was to find the right combination between the art and finance sectors. This is because the brand is made up of a team of young professionals willing to show their diversity and the innovation of their project. Furthermore, the naming chosen by the client had to be inserted into a logo that gave the idea of a serious and stable company even if linked to the world of investment in art, so as to give confidence to investors.
Výzkum: The design was carried out together with the customer to facilitate the understanding of the project, the main objective was the representation in a single pictogram of all the souls of the brand and the sectors in which it operates. Very intense the phase of realization of the logo of the brand, with various proposals to get to the winning one. In addition to satisfying the customer, the result obtained several appreciations and helped the brand achieve its goals.
Inspirace: The design inspiration is derived in part from the understanding of the values that the client wanted to convey, and partly from the desire to create a strong and unique project in the sector that is inspired by a strong and concrete line to be well defined and recognizable.
Doba trvání projektu: The project started in October 2016 in Milan and finished in january 2017 in Milan.
Provozní postup: The interaction with the brand identity takes place in different phases, first of all through the slides that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the customer of the brand, interacts with the brand through corporate materials suitable for promotional use such as folders for documents. Lastly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.