Feel The Vineyard Výstavní design od Kelvin Chan

Dílo Feel The Vineyard Výstavní design od designéra Kelvin Chan je vysoce ceněným vítězem prestižní soutěže 2020 Bronzová cena A' Design Award v kategorii Událost.

BronzUdálost· 2020

Feel The Vineyard Výstavní design

od Kelvin Chan

Klient: Hong Kong Trade Development Council - Exhibition Services

Držitel ocenění Bronzová cena A' Design Award v kategorii Událost

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Design

O designu Feel The Vineyard Výstavní design

Book Text: Feel the Vineyard je výstavní design vytvořený pro veletrh vín a lihovin v Hongkongu. Prostor zabírá osm set třicet tři metrů čtverečních a nabízí stánky pro 255 vinařských značek. Tématem je vinařství. Hlavními materiály jsou dřevo, tráva a kov. Dřevěné vzory připomínají tradiční sudy, zatímco tráva evokuje vinohrad. Pro výstavní jednotky byly zvoleny drátěné kovové skříně, aby se ušetřilo místo a umožnilo flexibilní uspořádání. Aromatická stěna prezentuje různé vůně australských vín a vinný bar nabízí uvolněný prostor pro ochutnávku.

Ocenění

O ocenění Bronzová cena A' Design Award

Feel The Vineyard Výstavní design je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Feel The Vineyard Výstavní design bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Feel The Vineyard Výstavní design nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

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Jedinečné vlastnosti: Vinexpo Hong Kong is the most influential wine and spirits trade fair in the Asia Pacific which held every two years.It held on 29 to 31 May 2018 in Hong Kong. The successful event featured an extensive promotion of Australia wine and offered a platform for deeper trade education in the Asia market. This project is to design an exhibition and the booth for 255 wine brands and the theme is a winery. Interactive wall and wine bar are the features of the exhibition.
Rozměry a balení: Project Area is eight hundred thirty-three square meters. To express the mood of our main theme, most of the structure was made of wood and metal. The main signage and brand name of exhibitor were made by light-box. The electronic equipment such as the power supply and the wire were hired, along with furniture and props were also applied for this area.
Štítky: Exhibition, winery, natural, Australia, Wine, modern, creative
Výrobní technologie: About the display cabinet of each exhibitor booth, we portrayed in a modern and high-end image. Because of the limited space, designer selected a wired metal design instead of a wooden cabinet. The wired metal cabinet not only increases the visual spacing of each booth, but also the flexibility of the display method for the exhibitors
Designová výzva: The most challenging part of the design was linking all the islands together. Because of spacing and different design elements, the 4 islands seem separated. Therefore, designer created the gateway for each island and visitors can switch to the different island easily. Designer created the wooden structure surrounded by 4 islands which fuse the island together. Also, the section signage and graphic banner were put on the top of the gateway which guided the visitors and exhibitor.
Výzkum: Our theme was a winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Inspirace: Main materials used wood and grass to fit in the theme, winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Doba trvání projektu: The project duration was 4 months from initial briefing to onsite completion, it was launched on the 29th of May 2018 and ran for 3 days, only 2 days were allowed for the move in and onsite set up. It was located at the Hong Kong Conference and Exhibition Centre.
Provozní postup: To compare with the traditional exhibition, interactive wall and wine bar are the highlight of the fair. The aroma wall gave the idea of wine is not only to taste, but also to smell. Visitors could experience different featured smells of wine which are produced from Australia. It raised the interest of visitors and impression of Australia wine. Apart from aroma wall, wine bar provided a casual and relaxing area for all visitor after five PM. They could taste the wine and shared their experience to others.
Autoři fotografií: Hong Kong Trade Development Council