Digital Design Days Firemní identita od Jekyll & Hyde

Dílo Digital Design Days Firemní identita od designéra Jekyll & Hyde je vysoce ceněným vítězem prestižní soutěže 2020 Bronzová cena A' Design Award v kategorii Grafika.

BronzGrafika· 2020

Digital Design Days Firemní identita

od Jekyll & Hyde

Klient: Digital Design Days

Držitel ocenění Bronzová cena A' Design Award v kategorii Grafika

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O designu Digital Design Days Firemní identita

Book Text: Digital Design Days je firemní identita vytvořená pro mezinárodní akci zaměřenou na digitální design. Logo je responzivní znak, který se přizpůsobuje velikosti použití změnou frekvence jednotlivých prvků, jež jej tvoří. Písmeno D je sestaveno z těchto prvků a evokuje světlo, energii a pohyb. Paleta devíti barev označuje jednotlivé ročníky a země, zatímco liniová verze umožňuje černobílé použití. Identita funguje jak v digitálních médiích, tak v tisku, v malých i velkých formátech.

Ocenění

O ocenění Bronzová cena A' Design Award

Digital Design Days Firemní identita je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Digital Design Days Firemní identita bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Digital Design Days Firemní identita nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

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Údaje o autorech, členech týmu a technické detaily poskytnuté designérem.

Jedinečné vlastnosti: Digital Design Days is an international digital design event. The logo designed is a responsive sign, able to adapt to the dimension of usage by changing the frequency of the single elements of which it is made, resulting in obtaining an efficient utilization in every different application. It’s a contemporary viewing of brand signature, imagined as a vital and alive structure able to overcome the two dimensional feature.
Rozměry a balení: Digital Design Days logo has been designed using a rbg native tones palette made of nine colors so to be able to define different festival editions of different countries. The black and white version has been studied and redesigned creating a line version of the logo so to be able, eliminating shadings, to have the same visual result as the colored one.
Štítky: digital design, innovation, responsive logo, frequency, gradient, brand identity
Výrobní technologie: The elaboration of the concept and its possible design solutions were initially designed on paper, then the studio used illustrator (Adobe cc 2018 suite) to develop and realize the new Digital Design Days brand identity. To be able to create a variable logo we've used the morphing tool studying, for each needed dimension, the correct solution of frequency.
Designová výzva: With this project jekyll & hyde studio had to present the digital world and its complexity and, at the same time, to adapt it to different sizes and different supports. From small size to bigger ones, the solution reached by the team is able to adapt itself from digital to print. The challenge was to create something new but keeping the previous idea of the pixel as the digital smallest unit still alive. Something that could renew the old logo repositioning it in an international space and in a contemporary world.
Výzkum: The initial part of our research was focused on study all the festivals linked to design, especially to digital design. This analysis was visual yet strategic on the positioning of these brands. Then the studio worked on analyzing the values and personality of Digital Design Days, sharing their thoughts with the founder of the event, so to better define it. Then personality definition led to the style definition and only after developing the insides of the brand, we started to design the outside, the shape, the appearance.
Inspirace: The new brand signature came up after a research and analyzation of the spirit, the values and the personality of Digital Design Days. The "d" that has been created is light, energy, movement. Jekyll & hyde wanted to design a rebranding still able to summon the previous editions one and to communicate the festival's innovative vision and its ability to create networks, to attract, to propose and make people with different ideas encounter.
Doba trvání projektu: Jekyll & hyde started to work on this project in September 2018 when Filippo Spiezia, the founder od the Digital Design Days festival, asked them to redesign the identity of its series of events. The rebranding has been showed to the public on July 2019. It has been a long process of research and elaboration to define the new brand signature.
Provozní postup: The new brand identity has to represent the internationality of the multiple events. The logo has to be able to adapt by changing and transforming itself so to be displayed into different sizes and so to be representative of its internationality (changing colors to characterize the different event places). Its natural environment is the digital world where it has the capacity to evolve and to show its tridimensional feature, but it still works in the printed world too.
Patenty: Copyrights belong to Filippo Spiezia, Digital Design Days, 2019.
Členové týmu: Creative Director: Marco Molteni
Creative Director: Margherita Monguzzi
Graphic Designer: Elena Bonanomi
Graphic Designer: Cecilia Della Longa
Autoři fotografií: #1 - #5: creator jekyll & hyde, Digital Design Days Rebranding, 2019