Creative Trade Mark Obal na med od Zanas Karenauskas

Dílo Creative Trade Mark Obal na med od designéra Zanas Karenauskas je vysoce ceněným vítězem prestižní soutěže 2020 Zlatá cena A' Design Award v kategorii Design obalů.

ZlatoObaly· 2020

Creative Trade Mark Obal na med

od Zanas Karenauskas

Klient: Lithuanian local bee farm Honey Moon

Držitel ocenění Zlatá cena A' Design Award v kategorii Obaly

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Design

O designu Creative Trade Mark Obal na med

The Botanic je obalový design pro syrový med prezentovaný ve skleněné dóze o objemu 380 ml. Etiketa je vyrobena z tmavě zeleného nenatíraného papíru a je tvarována víceúrovňovým slepotiskem a výsekem ve tvaru šestiúhelníku, formy připomínající včelí plástev. Matný sítotisk a prvky z čiré lesklé fólie dodávají tmavému pozadí kontrast. Oboustranná skládaná visačka nese popis produktu. Každá dóza je uzavřena dřevěným víčkem vyrobeným ručně z lipového dřeva – stromu, jehož nektar včely sbírají. Design odráží čistotu syrového medu.

Ocenění

O ocenění Zlatá cena A' Design Award

Creative Trade Mark Obal na med je vítězem Zlaté ceny A' Design Award, nesmírně prestižního uznání udělovaného prvotřídním, úžasným a vynikajícím designům. Zlatí vítězové jsou mimořádně inovativní, vysoce vizionářské a oslnivě okouzlující výtvory, které odrážejí génia, moudrost a um svých designérů. Očekává se, že Creative Trade Mark Obal na med bude vysoce oceňovaným, trendy udávajícím a monumentálním vynálezem, který přináší dosud nevídanou hodnotu. Tento design, který získal Zlatou cenu A' Design Award, je velkolepý, respektovaný projekt, který velmi prospívá a posouvá hranice umění, vědy, designu a technologií. Creative Trade Mark Obal na med vyvolává silné pocity touhy, probouzí vášeň, podporuje kreativitu a fascinuje nás.

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Údaje o autorech, členech týmu a technické detaily poskytnuté designérem.

Jedinečné vlastnosti: The Botanic - A wildly impossible, natural raw honey made from imaginative minds with unrealistic expectations for quality and taste.
The packaging design concept is based on simplicity and respect for the raw materials. The label design incorporates a hexagon shape, a shape found in nature (like hexagonal snowflakes) and very reminiscent of the honeycomb. The hexagonal shape is prevalent in nature and it's considered the strongest shape known.
Rozměry a balení: 380 ml glass jar
The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.
Štítky: luxury, inspiration, fascination, exclusive, unique, creativity, brand architecture
Výrobní technologie: The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.This sample perfectly illustrates that even products, that are released in small batches, can be packaged in good designed package, which is produced by using really high-quality materials.⁣⁣
Designová výzva: Creative Trade Mark's ambition was to create product labeling and packaging for The Botanic raw honey that would reflect the purity and natural integrity of the product. Starting with a product that is all natural, our challenge was to create design concepts that speak to the consumer about the original experience of the healthy and sweet, natural product inside each jar.
Výzkum: By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.
Inspirace: The aim of this packaging was to create a design that would announce its own individuality while keeping to the high quality standards and general concept of the natural honey purity. We wanted to show that the packaging reflects true balance between human and nature. To create such a feeling, we needed the special key. And the main key is the wooden lid. Each one lid are made individually by human hand from natural linden tree, whose nectar is so generously shared by bees in this jar.
Doba trvání projektu: Started: June of 2019
Location: Lithuania
Market Country: United Kingdom
Market Region: Europe
Product Category: Confectionery
Consumer Packaging Format: Glass Jar, Tag
Consumer Substrate / Material: Glass Jar, Wood
Provozní postup: The Botanic honey's new design is original down to the unique handmade wooden lid that tops each container. Each lid is hand crafted from wood from the linden tree, which was struck by lightning.
By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.
Členové týmu: Product design :Creative Trade Mark
Author: Zanas Karenauskas
Labels producer : Elegant Press
Wooden lid produced by Evaldas Usoris
Photo credit: Produck Mindaugas Norkaitis
Autoři fotografií: Photo: Produck, MIndaugas Norkaitis