Dílo Ccpuerh Tea Obal na čaj od designéra Somethink Brand je vysoce ceněným vítězem prestižní soutěže 2020 Bronzová cena A' Design Award v kategorii Design obalů.

BronzObaly· 2020

Ccpuerh Tea Obal na čaj

od Somethink Brand

Klient: Ccpuerh

Držitel ocenění Bronzová cena A' Design Award v kategorii Obaly

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Design

O designu Ccpuerh Tea Obal na čaj

Ccpuerh Tea je design obalu pro řadu lisovaných a sypaných čajů. Nádoba má podobu kulaté hliníkové plechovky s pozlaceným víčkem, bronzovým vzorem a potiskem hedvábným sítotiskem. Plechovka má průměr 80 mm, výšku těla 70 mm a výšku víčka 10 mm. Tři potištěné tvary – kruhový, hranolový a trojúhelníkový – označují malý kulatý čaj, malý čtvercový čaj a sypaný čaj. Různé barvy plechovek značí odlišné stupně zralosti čaje, takže kupující mohou jednotlivé produkty rychle rozpoznat. Design dává tradičnímu čaji jednoduchý a moderní vzhled.

Ocenění

O ocenění Bronzová cena A' Design Award

Ccpuerh Tea Obal na čaj je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Ccpuerh Tea Obal na čaj bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Ccpuerh Tea Obal na čaj nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

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Údaje o autorech, členech týmu a technické detaily poskytnuté designérem.

Jedinečné vlastnosti: This is a packaging project for tea. Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. What's important is that they broke the traditional impression inherent in the tea industry. They think that drinking tea can be very fashionable and very young.
Rozměry a balení: 80mm in diameter, tank height 70mm, cover height 10mm
Compress tea leaves into small round, small square and loose tea.
Štítky: Packaging, tea, color, fashion, youth
Výrobní technologie: Round aluminum can body, lid electroplated gold, pattern bronzing, text silk screen process.
Designová výzva: In China, tea, as well as tea drinking, is full of traditional customs and rituals. How to get rid of the inherent impressions and make tea packaging more fashionable, younger and more high-end is the obstacle they have to overcome.
Výzkum: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, young people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Inspirace: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Doba trvání projektu: Launched in Dongguan in January 2019,
completed in Guangzhou in April 2019,
and exhibited in Dongguan in June 2019.
Provozní postup: Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. Let the behavior of drinking tea can also be very fashionable and very young.
Členové týmu: Astro Wong
Dorne Tsui
Jr Deng
KC To
Autoři fotografií: Image #1: Designer Astro Wong, ccpuerh tea, 2019.
Image #2: Designer Astro Wong, ccpuerh tea, 2019.
Image #3: Designer Astro Wong, ccpuerh tea, 2019.
Image #4: Designer Astro Wong, ccpuerh tea, 2019.
Image #5: Designer Astro Wong, ccpuerh tea, 2019.