Yic Barbecue Market Hunaniaeth Weledol gan Youjia Gu

Mae Yic Barbecue Market Hunaniaeth Weledol gan Youjia Gu yn enillydd uchel ei barch o'r 2020 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

EfyddGraffeg· 2020

Yic Barbecue Market Hunaniaeth Weledol

gan Youjia Gu

Cleient: MET Creative Brand

Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg

10,351

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #100459

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Yic Barbecue Market Hunaniaeth Weledol

Mae Marchnad Barbeciw Yic yn hunaniaeth weledol a grëwyd ar gyfer bwyty barbeciw. Adeiladwyd yr hunaniaeth o amgylch sŵn grilio, a fynegir fel Zila, sy'n llunio slogan y brand a'r system copïo ehangach. Mae cymeriad bach cigysol o'r enw'r bwystfil Zila yn gwasanaethu fel masgot y brand, gyda wyneb ciwt a cheg agored. Mae ffurfiau crwn fel sêr a pheli edafedd yn awgrymu planedau a gofod, gan gefnogi thema planed barbeciw. Mae tonau oren golau a glas-wyrdd yn rhoi steil chwareus a ffasiynol i'r hunaniaeth. Cymhwysir yr hunaniaeth ar draws mewnol o 280 metr sgwâr.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Yic Barbecue Market Hunaniaeth Weledol yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Yic Barbecue Market Hunaniaeth Weledol fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Yic Barbecue Market Hunaniaeth Weledol yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic BBQ Market. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur IP trend shop.
Dimensiynau a Phecynnu: The project covers a total of 280 square meters. The concept of "barbecue planet" is created through planet, space, aerospace and other elements in space to give consumers immersive real sensory experience.
Tagiau: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Barbecue, Planet Space Station
Technoleg Cynhyrchu: The design of Yic BBQ Market starts from the auditory part of the five senses experience, and extracts the sound of barbecue as the main line throughout the brand and the basis of the construction of copywriting system. Designers hope to use the voice heard in the process of "Zila" consumer experience as the starting point of their design to build the auditory experience of the whole scene.
Her Dylunio: If the brand wants to reach the consumers' heart accurately, it needs a spokesperson who takes IP as the carrier and speaks out. Barbecue is about the pleasure of eating meat, so the designers have designed Zila beast, a small monster image of eating meat. Its appearance is cute, with an opening mouth indicates its identity is a carnivore.
Ymchwil: When hearing the sound like "Zila" everyone can think of Yic Barbecue Market. This is not only the sound of grilled meat, but also the sound of heartbeats. Therefore, the brand's slogan "love is Zila Zila" describes the common points of love and barbecue. In this direction, through a series of copywriting system to create close to the emotional needs and psychology of female consumers.
Ysbrydoliaeth: Yic BBQ Market focuses on the female groups who love to eat, play and have a passion for life, it strives to satisfy new and interesting user experiences and enjoy high cost-effective enjoyment, creating a lovely and fashionable "barbecue planet" theme interactive IP restaurant.
Hyd y Prosiect: The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
Llif Gweithrediad: On the touch line of in store consumption, designers have also created an eye-catching space sense IP punch point, as well as an open file area, implanting interesting copywriting, such as "the beauty of under the moon is unparalleled, eating meat tonight is not fat" and other emotional interactions with consumers.
Patentau: Copyrights belong to Youjia Gu, 2018
Aelodau'r Tîm: Youjia Gu
Yun Liu
Siyu Xu
Lei Chen
Yuting Wang
Xin Wei
Cydnabyddiaeth Delweddau: Image #1: Photographer MET Creative Brand, Yic, 2018.
Image #2: Photographer MET Creative Brand, Yic, 2018.
Image #3: Photographer MET Creative Brand, Yic, 2018.
Image #4: Photographer MET Creative Brand, Yic, 2018.
Image #5: Photographer MET Creative Brand, Yic, 2018.