2019 National Card Collection Day Deck Pecynnu Cardiau Chwarae gan Alexander Chin

Mae 2019 National Card Collection Day Deck Pecynnu Cardiau Chwarae gan Alexander Chin yn enillydd uchel ei barch o'r 2020 Gwobr Aur A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

AurPecynnu· 2020

2019 National Card Collection Day Deck Pecynnu Cardiau Chwarae

gan Alexander Chin

Cleient: Seasons Playing Cards

Enillydd Gwobr Aur A' Design Award yn y Categori Pecynnu

41,871

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #101023

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am 2019 National Card Collection Day Deck Pecynnu Cardiau Chwarae

Mae Dec Diwrnod Cenedlaethol Casglu Cardiau 2019 yn becyn rhyngweithiol ar gyfer cardiau chwarae. Ysbrydolwyd y dyluniad gan balasau Moroco, gydag engrafiadau intaglio sy'n efelychu gwaith cerrig cerfiedig a phatrymau geometrig. Mae her wedi'i hargraffu ar yr ochr yn gwahodd y defnyddiwr i ddatgloi'r porth. Wrth godi'r bwa drwy drac twll clo, datgelir y cam cyntaf. Mae drych dwyffordd pwrpasol o 30 y cant o ddidreiddedd yn cuddio ystafell sy'n ymddangos pan ddisgleirir golau y tu mewn. Mae datgeliad terfynol yn dangos coridor golau sy'n ailadrodd. Mae'r cardiau wedi'u gorchuddio ag effaith deilio sgleiniog uwch.

Y Gydnabyddiaeth

Am y Gwobr Aur A' Design Award

Mae 2019 National Card Collection Day Deck Pecynnu Cardiau Chwarae yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i 2019 National Card Collection Day Deck Pecynnu Cardiau Chwarae fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae 2019 National Card Collection Day Deck Pecynnu Cardiau Chwarae yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The packaging is an interactive experience designed to mimic the exploration of a Moroccan palace. The experience rewards users with escalating stages based on their efforts in the journey. These reveals in the packaging include discovering hidden rooms and opening impossibly-sized corridors through the use of a bespoke two-way mirror system. By focusing on creating genuine moments of surprise and delight for our customers, our packaging becomes a bridge for stronger user-brand connections.
Dimensiynau a Phecynnu: Width 68mm x Depth 22mm x Height 90mm
Tagiau: Playing Cards, Engraving, Palace, Mirror, Illusion, Patterns, Scodix, Tile, Morocco, Discovery, Interactive
Technoleg Cynhyrchu: Each deck is meticulously handcrafted with exotic intaglio engravings that mimic the stonework of the palace gates, where engraving was chosen to best execute on the tight detailing of the designs. The glossy cards inside are coated in a scodix printing process to create a glossy raised-tiling effect that contrasts with the textured exterior in elegant harmony. A custom 30% opacity two-way mirror was designed for the packaging as a crucial element in creating the illusions of the experience.
Her Dylunio: The largest obstacle was developing the mirror element of the packaging. For material testing acrylic was found to be most sturdy in thin profile unlike cracking glass, and most stable with reflections unlike film sheets. The structure evolved from a single tuck into a 2 piece shell as a way to introduce the keyhole element and provide mirror protection. The best looking illusions finalized at 30 percent mirror opacity, calibrated for the user’s most likely light source, their phone flashlight.
Ymchwil: The main goal of the packaging was to create genuine feelings of surprise and achievement, elements shown in neuroscience to better encode experiences into memory and perceive them at higher value. Designing interaction into the packaging was the best way to accomplish this. Optical illusions were chosen for their ability to amaze and ease of implementation. A puzzle discovery format was used as the framework to generate the effort needed for feeling a sense of earned achievement in the user.
Ysbrydoliaeth: Inspired by the palaces of Morocco, the 2019 event design pays tribute to the iconic architecture of the region with traditionally decorated gates and exotic geometric patterns throughout that hint at something more. The packaging centers on an interactive challenge labeled on the side to unlock the gate, designed to reward users with discovery moments of different magnitude in direct correlation with their effort and investment towards the experience and brand.
Hyd y Prosiect: Designed in Morocco April 2019
Launched in Chicago, USA October 2019
Llif Gweithrediad: STAGES OF DISCOVERY. 1) KEYHOLE: User reveals an archway by raising it through the keyhole track of the exterior shell. 2) UNVEILING: When light is shone into the packaging the mirrored reflection vanishes, revealing a hidden room behind the gate. 3) OPEN SESAME: An impossibly-sized palace corridor is discovered inside when users shine light between two arches. The semi-transparent mirrors repeat the internally lit space to create a magical infinity mirror effect for the user to remember.
Patentau: .
Aelodau'r Tîm: Creative Director: Alexander Chin
Illustration & Design: Alexander Chin
Cydnabyddiaeth Delweddau: Photography: Bryan Aellen