Settlements Ymgyrch Integredig gan Pancho Gonzalez

Mae Settlements Ymgyrch Integredig gan Pancho Gonzalez yn enillydd uchel ei barch o'r 2020 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Hysbysebu.

EfyddHysbysebu· 2020

Settlements Ymgyrch Integredig

gan Pancho Gonzalez

Cleient: Inbrax

Enillydd Gwobr Efydd A' Design Award yn y Categori Hysbysebu

14,436

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #103849

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Settlements Ymgyrch Integredig

Mae aneddiadau yn realiti ledled y byd ac yn enwedig yn America Ladin. Mae'r cynllun hysbysebu hwn yn ceisio casglu arian mewn ffordd wahanol ac mae'n gwneud hynny trwy lansio ffilm nad oedd yn bodoli yn y pen draw. I gael tocyn, roedd yn rhaid i bobl fynd i wefan y ffilm i brynu eu tocynnau a phan wnaethon nhw sylweddoli nad oedd y ffilm yn bodoli, er mwyn iddyn nhw allu rhoi eu harian i'r sylfaen.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Settlements Ymgyrch Integredig yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Settlements Ymgyrch Integredig fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Settlements Ymgyrch Integredig yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
Dimensiynau a Phecynnu: Trailers, posters, digital ads and social media.
Tagiau: Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
Technoleg Cynhyrchu: Integrated campaign across 5 countries in South America.
Her Dylunio: First online collecting campaign done by Techo Latam.
Ymchwil: The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
Ysbrydoliaeth: The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
Hyd y Prosiect: Chile, Peru, Argentina, Brazil and Colombia.
Llif Gweithrediad: Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
Patentau: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
Aelodau'r Tîm: Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta
Cydnabyddiaeth Delweddau: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando