Cera Una Volta Label Gwin gan Giovanni Murgia

Mae Cera Una Volta Label Gwin gan Giovanni Murgia yn enillydd uchel ei barch o'r 2021 Gwobr Aur A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

AurPecynnu· 2021

Cera Una Volta Label Gwin

gan Giovanni Murgia

Cleient: Cantine Chessa

Enillydd Gwobr Aur A' Design Award yn y Categori Pecynnu

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Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #108149

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Cera Una Volta Label Gwin

Nid gwin yn unig yw Cera Una Volta (Once Upon a Time) ond hefyd naid i'r gorffennol. Fe'i ganed o'r freuddwyd o greu gem oenolegol fechan trwy drysori dysgeidiaeth yr hynafiaid a thechnegau gwneud gwin y gorffennol. Mae'r syniad o'r cysyniad creadigol o win yn adrodd, yn symlrwydd hyperbole y stori dylwyth teg a gynrychiolir yn dda gan y darlun ar y label, hanes genedigaeth y gwin hwn a hanes pwy a'i cynhyrchodd. Mae'r arddull a ddewiswyd yn fwriadol stori dylwyth teg, i roi cyffyrddiad hudolus i win sy'n wahanol iawn i arddull glasurol Vermentino.

Y Gydnabyddiaeth

Am y Gwobr Aur A' Design Award

Mae Cera Una Volta Label Gwin yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Cera Una Volta Label Gwin fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Cera Una Volta Label Gwin yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
Dimensiynau a Phecynnu: Label: 13,5x8,8 cm
Box: 32x27x10 cm
Tagiau: wine, packaging, illustration, label design
Technoleg Cynhyrchu: Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening.
Her Dylunio: The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine.
Ymchwil: The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
Ysbrydoliaeth: The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
Hyd y Prosiect: The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
Llif Gweithrediad: The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
Aelodau'r Tîm: Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering
Cydnabyddiaeth Delweddau: 3D Render: Bruno Haver
Photography: Giovanni Murgia