Haci Bekir Halva Pecynnu gan Polin Kuyumciyan

Mae Haci Bekir Halva Pecynnu gan Polin Kuyumciyan yn enillydd uchel ei barch o'r 2021 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

HaearnPecynnu· 2021

Haci Bekir Halva Pecynnu

gan Polin Kuyumciyan

Cleient: Haci Bekir

Enillydd Gwobr Haearn A' Design Award yn y Categori Pecynnu

12,103

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #109346

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Haci Bekir Halva Pecynnu

Haci Bekir yw un o frandiau hynaf y byd ac mae ganddo etifeddiaeth aruthrol. Er bod yr enw brand yn cysylltu'n awtomatig ag ansawdd a boddhad cynnyrch, mae'n anodd i frand mor hen apelio at y genhedlaeth newydd. Gyda phoblogrwydd cynyddol halva yn nhuedd bwyd Twrcaidd, roedd y brand eisiau elwa ohono a diweddaru ei becynnu halva. Mae patrymau a lliwiau syml ond trawiadol y dyluniadau newydd yn galluogi Haci Bekir i ehangu eu cyrhaeddiad ac adnabyddiaeth brand. Mae'r patrymau dylunio a'r lliwiau wedi'u hysbrydoli gan y tri chynhwysyn halva a'r gweadau.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Haci Bekir Halva Pecynnu yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Haci Bekir Halva Pecynnu fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Haci Bekir Halva Pecynnu am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva.
Dimensiynau a Phecynnu: This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
Tagiau: packaging, box, design, patterns, food
Technoleg Cynhyrchu: The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
Her Dylunio: The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
Ymchwil: The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
Ysbrydoliaeth: The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
Hyd y Prosiect: The project started in December 2019 and finished in February 2020, in Istanbul.
Llif Gweithrediad: The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
Cydnabyddiaeth Delweddau: Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.