Lazarus Effekt Delweddau Ymgyrch gan Lara Wilkin

Mae Lazarus Effekt Delweddau Ymgyrch gan Lara Wilkin yn enillydd uchel ei barch o'r 2021 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

EfyddGraffeg· 2021

Lazarus Effekt Delweddau Ymgyrch

gan Lara Wilkin

Cleient: Lara Wilkin

Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg

11,849

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #111279

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Lazarus Effekt Delweddau Ymgyrch

Mae Lazarus Effekt yn gyfres o ddelweddau ymgyrch a grëwyd ar gyfer ymgyrch ymwybyddiaeth traws-gyfryngol am effaith Lazarus. Mae effaith Lazarus, term a fathwyd gan y paleontolegydd David Jablonski, yn disgrifio ailddarganfyddiad ffurf fywyd a ystyriwyd unwaith yn goll neu wedi diflannu. Mae'r delweddau'n dangos planhigion ac anifeiliaid sydd wedi'u darganfod eto. Mae pob ffigwr wedi'i lunio fel graffig fector du a gwyn ac yn gyfoethog o ran manylder, fel y gall gwylwyr ddarganfod mwy wrth edrych yn hwy. Mae'r printiau mawr yn gweithredu fel allwedd weledol sy'n cysylltu posteri, taflenni, baneri a graffigwaith gwybodaeth.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Lazarus Effekt Delweddau Ymgyrch yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Lazarus Effekt Delweddau Ymgyrch fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Lazarus Effekt Delweddau Ymgyrch yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning.
Dimensiynau a Phecynnu: main illustration 32000 mm / 23428 mm
Tagiau: Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
Technoleg Cynhyrchu: Drawn layout and adobe illustrator vectors
Her Dylunio: The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Ymchwil: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage.
Ysbrydoliaeth: The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies.
Hyd y Prosiect: The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428
Llif Gweithrediad: The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
Aelodau'r Tîm: Lara Wilkin
Cydnabyddiaeth Delweddau: Lara Wilkin