Zhanggong Times Pecynnu Gwirodydd gan Wen Liu

Mae Zhanggong Times Pecynnu Gwirodydd gan Wen Liu yn enillydd uchel ei barch o'r 2021 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

HaearnPecynnu· 2021

Zhanggong Times Pecynnu Gwirodydd

gan Wen Liu

Cleient: Jiangxi Zhanggong Liquor Co., Ltd

Enillydd Gwobr Haearn A' Design Award yn y Categori Pecynnu

17,137

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #112289

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Zhanggong Times Pecynnu Gwirodydd

Mae Amseroedd Zhanggong yn ddyluniad pecynnu ar gyfer Baijiu a gynhyrchir yn nhalaith Jiangxi, Tsieina. Gwneir y botel o serameg gyda thanio addurniadol. Mae blaen y bocs yn defnyddio papur crychiog, a gosodir y prif logo ar blât metel. Mae'r dyluniad yn tynnu ysbrydoliaeth o Ganzhou, sy'n adnabyddus fel man geni diwylliant coch. Defnyddir coch fel lliw symbolaidd ac fe'i cyfunir â graffeg gynorthwyol. Mae darlun tawel yn dangos elfennau daearyddol a hanesyddol rhanbarthol, gan gynnwys Afon Gan. Mae'r pecyn yn mesur 160 wrth 120 wrth 330 milimetr.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Zhanggong Times Pecynnu Gwirodydd yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Zhanggong Times Pecynnu Gwirodydd fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Zhanggong Times Pecynnu Gwirodydd am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
Dimensiynau a Phecynnu: 160mm*120mm*330mm
Tagiau: crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
Technoleg Cynhyrchu: Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
Her Dylunio: "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
Ymchwil: In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
Ysbrydoliaeth: Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
Hyd y Prosiect: The project started in May 2020 and finished in August 2020 in Shenzhen.
Llif Gweithrediad: Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
Aelodau'r Tîm: Designer:Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
Cydnabyddiaeth Delweddau: Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.