Beltur Go Swyddogaeth Sylfaenol: Pecynnu Bwyd gan Musa Celik

Mae Beltur Go Swyddogaeth Sylfaenol: Pecynnu Bwyd gan Musa Celik yn enillydd uchel ei barch o'r 2021 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

HaearnPecynnu· 2021

Beltur Go Swyddogaeth Sylfaenol: Pecynnu Bwyd

gan Musa Celik

Cleient: Beltur

Enillydd Gwobr Haearn A' Design Award yn y Categori Pecynnu

14,560

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #112421

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Beltur Go Swyddogaeth Sylfaenol: Pecynnu Bwyd

Testun Llyfr: Mae Beltur Go yn amrediad o becynnu bwyd a diodydd wedi'i gynllunio ar gyfer ei ddefnyddio mewn parciau trefol mawr. Gellir gosod y bocs bwyd ar ben y cwpan diod, gyda'r gwelltyn yn mynd trwy'r bocs, fel bod modd dal bwyd a diod ag un llaw. Gellir agor mannau bach wedi'u plygu ar y bocs i ddal sawsiau. Gellir defnyddio'r bocs bwyd ar ei ben ei hun hefyd, gyda fforc wedi'i gosod ar ei ben. Gwneir pob rhan o bapur Bristol 350 gram gydag argraffu offset, ac mae papur yn disodli plastig er mwyn lleihau gwastraff plastig. Daw pob pecyn yn wastad i'w storio a'i gludo'n hawdd.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Beltur Go Swyddogaeth Sylfaenol: Pecynnu Bwyd yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Beltur Go Swyddogaeth Sylfaenol: Pecynnu Bwyd fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Beltur Go Swyddogaeth Sylfaenol: Pecynnu Bwyd am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The package enables you to hold your food and drink together with one hand.

The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.

Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.
Dimensiynau a Phecynnu: Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm
Tagiau: Snack, Take Away, Food Box, On The Go
Technoleg Cynhyrchu: All packaging was produced using 350 grams of American Bristol paper using offset printing.
Her Dylunio: For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
Ymchwil: Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.

Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.

We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.
Ysbrydoliaeth: Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.

Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.
Hyd y Prosiect: The project took place between June 2020 and August 2020 in Istanbul.
Llif Gweithrediad: Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.

The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.

Furthermore, a more effective branding area was implemented in all packages.

Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.
Aelodau'r Tîm: Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat
Cydnabyddiaeth Delweddau: All photos taken by Musa Çelik.