Himalaya Sheet Mask Pecynnu Masg Dalen gan Elephant Design and Himalaya Wellness

Mae Himalaya Sheet Mask Pecynnu Masg Dalen gan Elephant Design and Himalaya Wellness yn enillydd uchel ei barch o'r 2021 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

ArianPecynnu· 2021

Himalaya Sheet Mask Pecynnu Masg Dalen

gan Elephant Design and Himalaya Wellness

Cleient: Himalaya Wellness

Enillydd Gwobr Arian A' Design Award yn y Categori Pecynnu

31,299

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #117150

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Himalaya Sheet Mask Pecynnu Masg Dalen

Mae Himalaya Sheet Mask yn ddyluniad pecynnu ar gyfer masg dalen wyneb yn y categori gofal personol. Mae'r system yn cwmpasu pum amrywiad ac yn defnyddio palet lliwiau llachar, ffont chwareus a nodyn canolog i chi'ch hun. Mae'r darluniau'n cyflwyno cynhwysion naturiol y cynnyrch mewn arddull meddal. Argraffir y sachet mewn CMYK, gwyn a phedwar lliw Pantone arbennig. Gorffennir y logo a'r ddelwedd â farnais sglein smotyn, tra bod gweddill yr arwyneb yn fatt. Bwriedir i'r dyluniad apelio at brynwyr ifanc mewn marchnadoedd byd-eang.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Himalaya Sheet Mask Pecynnu Masg Dalen yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Himalaya Sheet Mask Pecynnu Masg Dalen fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Himalaya Sheet Mask Pecynnu Masg Dalen yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
Dimensiynau a Phecynnu: The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm
Tagiau: face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
Technoleg Cynhyrchu: The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
Her Dylunio: Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
Ymchwil: The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:

a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention.
Ysbrydoliaeth: Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
Hyd y Prosiect: The project started in September 2019 and finished in December 2020, in Singapore & India.
Llif Gweithrediad: The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
Aelodau'r Tîm: Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande

Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta
Cydnabyddiaeth Delweddau: All designs and images are created by Elephant Design.