Tokinone Swyddogaeth Sylfaenol: Pecyn Bwyd gan Toshiki Okada

Mae Tokinone Swyddogaeth Sylfaenol: Pecyn Bwyd gan Toshiki Okada yn enillydd uchel ei barch o'r 2021 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2021

Tokinone Swyddogaeth Sylfaenol: Pecyn Bwyd

gan Toshiki Okada

Cleient: Zikkichi Co.,Ltd.

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

11,732

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #118715

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Tokinone Swyddogaeth Sylfaenol: Pecyn Bwyd

Testun Llyfr: Mae Tokinone yn ddyluniad pecyn ar gyfer Dorayaki, teisen draddodiadol Japaneaidd a wneir trwy roi past ffa rhwng crempogau. Mae fersiwn Tokinone yn ychwanegu hufen menyn a blasau fel ffrwythau a the gwyrdd. Mae'r patrwm yn defnyddio saith lliw, un ar gyfer pob blas, gyda siapiau ar hap sy'n awgrymu gwead meddal. Mae'r lliwiau a'r ffurfiau'n cyfuno cyfeiriadau hen a newydd, Japaneaidd a Gorllewinol. Gwneir y bocs o bapur o ansawdd uchel, di-sglein sy'n cyd-fynd â gwead y deisen. Rhoddir digon o le i bob teisen y tu mewn i'r bocs. Mae pob rhan yn bapur y gellir ei ailgylchu ac fe ellir ei blygu'n fflat ar ôl ei ddefnyddio.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Tokinone Swyddogaeth Sylfaenol: Pecyn Bwyd yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Tokinone Swyddogaeth Sylfaenol: Pecyn Bwyd fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Tokinone Swyddogaeth Sylfaenol: Pecyn Bwyd yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Tokinone is a new and nostalgic product that adds butter cream and flavors such as fruit and green tea to Dorayaki , a traditional Japanese pastry made by sandwiching bean paste between pancakes.
Fun patterns with colors representing the seven flavors and random shapes are expressing the fluffy texture.
Unlike traditional Japanese confectionery packaging, the colorful, pop, and high quality atmosphere of this product is appreciated as a gift. It is made of non-glossy high quality paper, all made from recyclable paper products.
Dimensiynau a Phecynnu: Small box:(W)200mm x (D)120mm x (H)105mm
Large box:(W)200mm x (D)98mm x (H)235mm
Individual:(W)118mm x (D)30mm x (H)138mm
Tagiau: Sweets, Traditional sweets, Japanese sweets, Wagashi, Japanese food, Package design
Technoleg Cynhyrchu: The Dorayaki cakes that come in the box are very soft, so each one is specially designed to have sufficient margins. The box is made of non-glossy high quality paper to match the texture of the Dorayaki. Also recyclable paper products were chosen for everything related to this product.
Her Dylunio: Many of the traditional Japanese confectionery packages were expected to be of high quality as gifts, and this project was required to express a modern style while inheriting the tradition. In the design, expressing the warmth was the most important part of this product, which is prepared by hand, while at the same time achieving both the quality as a gift.
Ymchwil: Kawagoe City, where this product is sold, is a tourist destination, and in recent years has become a popular dating spot among young people and foreigners. With the shift in tourist demographics, the traditional souvenir wagashi also needed to be reborn. The branding and package were designed from scratch to create a product that would be loved by people of all ages and languages, while retaining the Japanese tradition.
Ysbrydoliaeth: Tokinone means "tone of time" in Japanese. To revive this Japanese traditional confectionery Dorayaki (pancake-like patties wrraped around filling of sweet bean paste.) handed down from long ago as a new local specialty of the modern age, colors and shapes that give a sense of both new and old, Japanese and Western styles are used.
The colors used in the design were imagined from butter, strawberry, tangerine, rum, sweet potato, matcha, and hojicha.
Hyd y Prosiect: Development began in 2019 in Kawagoe City, Saitama Prefecture, and sales began in 2020 at a long-established Japanese confectionery store near Kita-in, Kawagoe City.
Llif Gweithrediad: The design is consistent with the rationale behind the color choice, but also visually catches the eye with a pop and high quality atmosphere that makes the product tasty and enjoyable. All packages are made of paper and can be easily disassembled and folded, making them environmentally friendly.
Aelodau'r Tîm: Brand Manager:Masahito Nunome
Cydnabyddiaeth Delweddau: All Image: Photographer Nozomi Suzuki 2021 / Art Director Toshiki Okada 2019 / Graphic designer Toshiki Okada 2019