Mae Math Alive Hunaniaeth Brand gan Brand Core - Visang yn enillydd uchel ei barch o'r 2021 Gwobr Aur A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

AurGraffeg· 2021

Math Alive Hunaniaeth Brand

gan Brand Core - Visang

Cleient: VISANG Education Inc.

Enillydd Gwobr Aur A' Design Award yn y Categori Graffeg

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Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #119111

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Math Alive Hunaniaeth Brand

Mae motiffau graffeg deinamig yn cyfoethogi effaith dysgu mathemateg yn yr amgylchedd dysgu cyfunol. Ysbrydolodd graffiau parabolig o fathemateg ddyluniad y logo. Mae llythyren A a V yn gysylltiedig â llinell ddi-dor, gan ddangos y rhyngweithio rhwng addysgwr a myfyriwr. Mae'n cyfleu'r neges bod Math Alive yn arwain defnyddwyr i ddod yn blant whiz mewn mathemateg. Mae'r delweddau allweddol yn cynrychioli trawsnewid cysyniadau mathemateg haniaethol yn graffeg tri dimensiwn. Yr her oedd cydbwyso lleoliad hwyliog a deniadol y gynulleidfa darged â phroffesiynoldeb fel brand technoleg addysgol.

Y Gydnabyddiaeth

Am y Gwobr Aur A' Design Award

Mae Math Alive Hunaniaeth Brand yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Math Alive Hunaniaeth Brand fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Math Alive Hunaniaeth Brand yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Math Alive is an interactive math learning program where abstract math concepts appear as physical objects in a virtual world. The brand aims to teach math more effectively through a digital program where students can touch and experiment with math in material form. The logotype was designed with seamless flowing lines, representing the brand concept of bringing life to the abstract math concepts.
Dimensiynau a Phecynnu: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications. The aspect ratio of the Math Alive logo constrains as 1.8 to 1. The primary typeface is Gotham font, delivering a compact yet bold style corresponding to the brand concept.
Tagiau: Brand Identity, Logo, Branding, Visual Identity, Math, Education, Digital, Experience
Technoleg Cynhyrchu: Math Alive embodies the nature of mathematics and believes math is a language that expresses logic and rational thinking. Designs for Math Alive required conveying these two notions by applying vivid colors and dynamic shapes and lines across the applications.
Her Dylunio: The main task was to organize the visual identity with a fun and approachable mood. However, considering that Math Alive is part of the education business, it was inevitable to reveal its expertise that plays a leading role in the educational technology field. The key was to balance the young and fun setting for the target audience with professionalism as an educational technology brand.
Ymchwil: The research goal was to find a solution for visualizing the effective technology that Math Alive offers. The design team approached the solution by creating a visual concept of whiz kids expressing themselves through the art of bricolage. The term bricolage is a technique that uses a diverse range of materials similar to the creative and experiential learning method of Math Alive.
Ysbrydoliaeth: Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become masters in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics.
Hyd y Prosiect: The project started in April 2020 and finished in August 2020, in Seoul, South Korea.
Llif Gweithrediad: Students struggle with math as it becomes more abstract as they advance through school. Math Alive complements such problems with an interactive digital program where students can learn math through digital communications by touching and experimenting with visual aids. The key visuals enrich the UI of the program to engage students in a fun and creative environment of Math Alive.
Aelodau'r Tîm: Creative Planner: Ji-Hyun Seo
Designer: KyungHye Shin
Cydnabyddiaeth Delweddau: Shutterstock, Clipart Korea