Mae Love Art Ymgyrch gan Daniel da Hora yn enillydd uchel ei barch o'r 2024 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Hysbysebu.

EfyddHysbysebu· 2024

Love Art Ymgyrch

gan Daniel da Hora

Cleient: Dahlstedt Holding SL

Enillydd Gwobr Efydd A' Design Award yn y Categori Hysbysebu

82,144

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #119665

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Love Art Ymgyrch

Yn ei hymgyrch gyntaf, mae Winghook yn ymgymryd â menter feiddgar ac artistig sydd â'r nod o wneud datganiad arwyddocaol. Gan ddefnyddio cyfuniad manwl o drin digidol ac ailddehongliad artistig, mae Winghook yn ymgorffori campweithiau adnabyddus o Hanes Celf yn ei naratif. Trwy drin medrus, mae'r ymgyrch yn herio gwylwyr i ganfod anghysondebau, gyda manwl gywirdeb a sylw i fanylion. Drwy gyferbynnu clasuron cyfarwydd â throeon arloesol, nid yn unig y mae Winghook yn gwahodd myfyrdod ond mae hefyd yn datgan ei fedrusrwydd wrth ddiogelu uniondeb trysorau artistig.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Love Art Ymgyrch yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Love Art Ymgyrch fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Love Art Ymgyrch yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
Dimensiynau a Phecynnu: Posters: 480 X 640 mm
Magazine: 200 X 280 mm
Tagiau: Art, Creative, Museum, Paintings
Technoleg Cynhyrchu: More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels).
Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics.
Her Dylunio: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
Ymchwil: For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute.
Paintings names:
Las meninas, Diego Velazquez (public domain);
Nude Maja, Francisco Goya (public domain);
Painter’s Mother, James Whistler (public domain);
Composition 2, Piet Mondrian (public domain);
A Bigger Splash, David Hockney (Gerety);
Soup Cans, Andy Warhol (MoMA);
baking the Bread, Anders Zorn (public domain).
Ysbrydoliaeth: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
Hyd y Prosiect: The project started in Dec 2021 in Stockholm SUE and it’s still running.
Aelodau'r Tîm: Creative Director / Designer: Daniel da Hora
Cydnabyddiaeth Delweddau: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.