R Gate Emblem Prif Swyddogaeth: Hunaniaeth Gorfforaethol gan Riiid Inc.

Mae R Gate Emblem Prif Swyddogaeth: Hunaniaeth Gorfforaethol gan Riiid Inc. yn enillydd uchel ei barch o'r 2021 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

ArianGraffeg· 2021

R Gate Emblem Prif Swyddogaeth: Hunaniaeth Gorfforaethol

gan Riiid Inc.

Cleient: Riiid Inc.

Enillydd Gwobr Arian A' Design Award yn y Categori Graffeg

47,842

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #120723

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am R Gate Emblem Prif Swyddogaeth: Hunaniaeth Gorfforaethol

Testun Llyfr: Mae Emblem R Gate yn ddyluniad hunaniaeth gorfforaethol a grëwyd ar gyfer cwmni technoleg addysg. Mae'r emblem yn seiliedig ar fotiff twll clo. Mae siâp negatif gwyn o'r llythyren R yn eistedd y tu mewn i sgwâr glas dwfn ac yn ffurfio giât. Mae'r giât yn drosiad gweledol o ddrws sy'n agor byd addysg ac yn rhannu profiadau dysgu newydd. Glas dwfn y cefnfor yw'r prif liw. Mae'r llythyren R hefyd yn gweithredu fel yr uned fesur sylfaenol ar gyfer teipwyneb cyfatebol mewn dau bwysau. Caiff y system hunaniaeth ei chymhwyso i ddeunyddiau ar-lein ac all-lein.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae R Gate Emblem Prif Swyddogaeth: Hunaniaeth Gorfforaethol yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i R Gate Emblem Prif Swyddogaeth: Hunaniaeth Gorfforaethol fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae R Gate Emblem Prif Swyddogaeth: Hunaniaeth Gorfforaethol yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: An emblem was created using a keyhole motif. The negative white shape of R in a deep blue square creates R gate. R gate is a visual metaphor of a bridge portal for any students to open the unknown world of education. It is also a symbolic pathway to share Riiid’s Deep Learning based AI technology and new educational experiences with the world. Deep Ocean Blue is the primary color that highlights Riiid’s pioneer spirit in the field of AI Ed like a daring diver explores the unknown area of the deep ocean.
Dimensiynau a Phecynnu: The ratio of the R gate emblem is 1to 1 ratio. The letter ‘R’ from the logo was used as a base measuring unit. Riiid cube typeface was developed based on the ratio of R. Typeface has two types, Extra Bold and Bold. Transforming from Extra Bold to Bold fonts symbolized portrays Riiid is defining real-world solutions in this important yet undefined field of education.
Tagiau: AI, AI Ed, Education, Branding, CI
Technoleg Cynhyrchu: With image digitalization programs such as Figma, Illustrator, Photoshop, designers developed a new corporate identity design system that can be easily adaptable to offline and online materials
Her Dylunio: As the company is expanding globally and its business from B2C to B2B, the major creative challenge was to maintain bold look of previous logo but to create an appropriate visual metaphor to embrace next phase of Riiid journey to transform education and improve the lives of students around the world. To reach out for global customers, the new logo has to be distinctive but responsive throughout all types of medium, media channels, and various platforms, from apps to physical space.
Ymchwil: Riiid provided multiple products in B2C sectors only in Korean markets. Santa TOEIC, the Riiid’s first AI tutor solution, based on deep learning algorithms in 2017, quickly raised number one in education app sales with more than two million users. As Riiid is expanding B2B partnership beyond test prep, Riiid needs to redefine its brand identity that can connect its past and future and embrace different cultural nuances in different regional markets. With CI design renewal, Riiid was seeking to establish a strong visual anchor to tells the Riiid's belief that made the brand grow.
Ysbrydoliaeth: Riiid is the AI Ed technology company that believes education should help to discover and unleash the limitless potential of humankind. Every kid and parent believes in their potential at first but loses this belief as they enter the current education system where diversity and individual differences are not fully embraced. New corporate identity visualized the brand's "R" into a keyhole and a portal to represent Riiid is opening up a rusty old mindset and invites everyone to make their own breakthrough to remind of the belief: you are better than you think you are.
Hyd y Prosiect: The rebranding project started in September 2020 and finished in January 2021 in Seoul, South Korea
Llif Gweithrediad: CI serves a consistent look for internal and external, online and offline communication purposes. R gate becomes a framework for marketers and designers to fill with various images flexibly to represent the immense possibility of the formative learning experience. The R-gate logo clearly communicates the company’s dedicated vision that Riiid is a doorway to future education. For example, an office entrance is a physical R shaped gateway for employees to experience pushing into a new world.
Aelodau'r Tîm: Chief of Brand Strategy Officer: Sewon Cho
Brand/Content Marketer: Kwangmin Woo
Designer: Minsung Noh
Designer: Juhee Han
Global Brand Designer: Wha Kyung Su
Branded Content PD: Soohyeon Yoon
Producer: Hyekyung Mun