Mae From Caudat Pecynnu Coffi gan Vu Agency yn enillydd uchel ei barch o'r 2021 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2021

From Caudat Pecynnu Coffi

gan Vu Agency

Cleient: From CauDat

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

12,176

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #122819

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am From Caudat Pecynnu Coffi

Mae From Caudat yn system becynnu ar gyfer coffi, a gynhyrchir mewn fformatau cilogram, 500 gram a 250 gram. Mae'r dyluniad yn disodli'r ddelwedd arferol o ffa coffi gyda masgotiaid graffig wedi'u hysbrydoli gan wareiddiadau hynafol a chan gelfyddyd tatŵ Samoaidd. Defnyddir melyn a du mewn cyfrannedd mesuredig i greu cyferbyniad heb anesmwythder gweledol. Mae gofod agored yn cadw'r cynllun yn glir ac yn hawdd ei ddarllen. Argreffir y pecynnau gan ddefnyddio offset a flexograffeg ar bapur, ffoil alwminiwm a ffilmiau plastig. Y nod yw creu pecyn coffi sy'n hawdd ei gofio ac yn hawdd ei ddisgrifio i eraill.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae From Caudat Pecynnu Coffi yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i From Caudat Pecynnu Coffi fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae From Caudat Pecynnu Coffi yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: After more than 1 year of researching on Vietnamese and international packaging, realize that most of the packaging in general and coffee in particular focus on the artistic factor, but forget the practicality and application of when it comes to the market, it is about building an image that can be easily recalled and passed down by word of mouth.

The project aims to create an easily word-of-mouth name for packaging designs.
Dimensiynau a Phecynnu: 1Kg: Total size: 45x78cm x 2
Finished product size: 13.5 x 39 x 9cm
Packaging Substrate / Materials: Polyester (PET), aluminum foil (Al) and polyethylene (PE)
Printing Process: Flexography

500g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset

250g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset
Tagiau: coffee, packaging, design, caudat, vietnam, branding, brandingdesign, brand, designinspiration
Technoleg Cynhyrchu: Packaging Substrate / Materials: Paper, aluminum foil (Al) Printing Process: Offset
Her Dylunio: The challenge in this project is that we want to change a different view of coffee packaging. We wanted to apply impressive and distinctive design techniques, which is very difficult to convince our customers that in the coffee packaging market there must always be coffee beans.
Ymchwil: We read books about the history of coffee, we study coffee, we visit art museums and historical elements, graphics, dramatic color shapes, legendary animals, from So we designed this impressive packaging system.
Ysbrydoliaeth: A is the first and highest letter on the used scale that everyone implies is the best.

CAO is the second product line name for customers to enjoy. HIGH means premium, which ranks the highest on the quality scale.

Inspired by ancient mascots from many different civilizations.

In Greek mythology, the owl is the symbol of the goddess of wisdom Athena.

The Great Sphinx of Giza

Anubis The god of Egypt

The design style is inspired by the tattoos of the samoan people
Hyd y Prosiect: 2020 - Ho Chi Minh City, Vietnam
Llif Gweithrediad: Packaging design is defined as good, good here including the art and applicability of the packaging when appearing at the point of sale, the way the packaging is and the packaging itself. Good packaging design achieves three elements: Aesthetics, Story and word of mouth application.
Aelodau'r Tîm: Vu agency
Cydnabyddiaeth Delweddau: # Main Image: Creative director: Quyen Vu
#1 Graphic Designer & Photographer: Vu Agency
#2 Graphic Designer & Photographer: Vu Agency
#3 Graphic Designer & Photographer: Vu Agency
#4 Graphic Designer & Photographer: Vu Agency