Xphere Ailfrandio Hunaniaeth Gorfforaethol gan Yibang Design and Xiner Zheng

Mae Xphere Ailfrandio Hunaniaeth Gorfforaethol gan Yibang Design and Xiner Zheng yn enillydd uchel ei barch o'r 2021 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

HaearnGraffeg· 2021

Xphere Ailfrandio Hunaniaeth Gorfforaethol

gan Yibang Design and Xiner Zheng

Cleient: Yibang

Enillydd Gwobr Haearn A' Design Award yn y Categori Graffeg

9,138

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #123091

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Xphere Ailfrandio Hunaniaeth Gorfforaethol

Mae Xphere yn ddyluniad hunaniaeth gorfforaethol a grëwyd ar gyfer y brand Rongxing. Deilliodd yr enw Xphere o enw brand Tsieineaidd Rongxing, sy'n golygu sffêr ffyniannus. Mae'r hunaniaeth yn cyfuno ystyr yr enw Tsieineaidd â'r enw Saesneg mewn un iaith weledol. Ysbrydolwyd y nod gan siapiau seren, a chymhwysir toriad cyfatebol i'r ddau nod logo, Saesneg a Tsieineaidd. Mae lliwiau beiddgar a delweddau cryf yn amlygu'r llinell gynnyrch premiwm. Defnyddia'r eitemau printiedig bapur trwm mat, ac mae gan y cerdyn busnes a'r cerdyn diolch logo mewn argraffnod.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Xphere Ailfrandio Hunaniaeth Gorfforaethol yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Xphere Ailfrandio Hunaniaeth Gorfforaethol fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Xphere Ailfrandio Hunaniaeth Gorfforaethol am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Dimensiynau a Phecynnu: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Tagiau: Xphere, Visual Identity, Commercial, Branding
Technoleg Cynhyrchu: Adobe Photoshop, Illustration, and InDesign.
Her Dylunio: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Ymchwil: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Ysbrydoliaeth: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Hyd y Prosiect: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Llif Gweithrediad: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Aelodau'r Tîm: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Cydnabyddiaeth Delweddau: Yibang