Mae Oliveira Almeida Hunaniaeth Brand gan Ricardo Filipe Lopes da Silva yn enillydd uchel ei barch o'r 2022 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

HaearnGraffeg· 2022

Oliveira Almeida Hunaniaeth Brand

gan Ricardo Filipe Lopes da Silva

Cleient: Oliveira de Almeida Advogados

Enillydd Gwobr Haearn A' Design Award yn y Categori Graffeg

10,710

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #126100

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Oliveira Almeida Hunaniaeth Brand

Gyda'r genhadaeth o amddiffyn achosion cyfiawn a rhoi tystiolaeth gyfreithiol amhrisiadwy ynghyd er mwyn darparu datrysiadau effeithiol i gwsmeriaid, mae'n gofyn am lawer o ddisgyblaeth a hyblygrwydd trefniadol. Mae'r brand yn darlunio'r ymdrechion hyn yn drylwyr ac yn mynd y tu hwnt i'r hunaniaeth weledol. Mae troi'r logo yn ddyfais swyddfa nid yn unig yn rhoi gwaith papur ynghyd ond yn helpu'r brand i lynu yng nghof cleientiaid.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Oliveira Almeida Hunaniaeth Brand yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Oliveira Almeida Hunaniaeth Brand fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Oliveira Almeida Hunaniaeth Brand am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: As a defender of righteous causes, the firm has the mission to put invaluable legal evidence together in order to bring effective solutions to customers. To better depict the brand values, the logo combines a necktie that represents nobility and a paper clip that not only fulfills its primary function of holding paper together but symbolizes order. These elements are present in lawyers 'daily lives, and turning them into a day-to-day device will help the brand stick to clients' memory.
Dimensiynau a Phecynnu: Tie-shaped clip in solid Brass - 8 mm (width) x 30 mm (height)
For the stationery, Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Tagiau: law, order, tradition, lawyers, law firm, brand, paper clip,
Technoleg Cynhyrchu: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The logo design was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK, and Pantone colours. The Tie-shaped clips were crafted in solid brass.
Her Dylunio: One of the challenges was to bring unexpected symbols from the law and order environment to life for a physical experience, without losing the classic feel. To depict the name of the firm and tie it together with the activities of the lawyers, I dug into the etymology of Oliveira de Almeida to extract the right colour palette. This gave the final touch to the brand identity.
Ymchwil: Besides the research on how the public perceives law firms. The colour scheme was carried out based on the etymology of the firm's name. Oliveira simply means Oliveira which contains a wide range of green colours, from dark to light tones. On the coats of arms, it is the symbol of peace and victory. About Almeida, this comes from the Arabic terms the meaning al, table meaning maida. In the geographical sense, it means something like a plateau or flat soil which contains earthy colours.
Ysbrydoliaeth: The idea emerged from observing the daily responsibilities of a lawyer, constituting a fundamental principle of advising clients wisely. Interpret laws and apply them to specific cases, gather evidence for a case, search public records and other legal records. These processes require a lot of organizational discipline to collect the paperwork orderly or to change specific documents whenever necessary. So, nothing is more suitable than a paper clip.
Hyd y Prosiect: February 2020 to April 2020 in Curitiba, Brazil
Llif Gweithrediad: In general, law firms tend to use symbols extensively such as the scales of justice, swords, or anything that involves classic architectural elements. And to stand out from the competition surged the idea of creating something that goes beyond these symbols and visual identity. Thus, the fabrication of the tie-shaped clip came to life in order to invite the client to have a practical experience with the brand. On the of it, the color palette applied to all media and office tools reinforces the appearance of the brand in such a way that the target audience will recognize it in the absence of the logo.
Cydnabyddiaeth Delweddau: Image 5: Photographer Luke Michael, Angel holding round wreath statue, 2017.