Mae Ying Hua Qing Su Pecynnu gan Jin Zhang yn enillydd uchel ei barch o'r 2022 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2022

Ying Hua Qing Su Pecynnu

gan Jin Zhang

Cleient: Ying Hua Qing Su

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

15,132

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #126385

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Ying Hua Qing Su Pecynnu

Mae blaen y blwch rhodd wedi'i orchuddio â blodau ceirios, gan gydweddu â'r adeiladau tirnod yn Wuhan, gan ddangos bywiogrwydd y gwanwyn a nodweddion lleol. Mae'r wennol gyda llythyr cariad yn rhoi emosiwn rhamantus i'r llun, mae cymeriadau'r 1990au yn ychwanegu ymdeimlad o retro, gan amlygu nodweddion crefftwaith canrif oed y brand. Gellir plygu dyluniad y blwch mewnol yn glyfar i siâp blodau ceirios, sy'n cyd-fynd â blwch gwaelod glas y llyn, gan ffurfio teimlad esthetig Cherry Blossom yn disgyn ar y llyn.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Ying Hua Qing Su Pecynnu yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Ying Hua Qing Su Pecynnu fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Ying Hua Qing Su Pecynnu yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The front of the gift box is covered with cherry blossoms, which are matched with landmark buildings in Wuhan, swallows with love letters and characters in the 1990s, showing the vitality of spring, local characteristics and romantic feelings of retro; The design of the inner box can be cleverly folded into the shape of cherry blossom, matching with the blue bottom box of the lake, forming the aesthetic feeling of "Cherry Blossom falling on the lake".
Dimensiynau a Phecynnu: 396mm * 336mm * 55mm The biggest highlight is that the inner box can be folded and formed without glue and nails, which is more environmentally friendly and healthy. Consumers can also be used as decorations to achieve environmental protection to the greatest extent.
Tagiau: Packaging gift box, cherry blossom, Wuhan,Retro, romantic gift box, pastry
Technoleg Cynhyrchu: Coated paper with gray board, hot Blue Gold
Her Dylunio: The biggest difficulty of this packaging lies in the structure of the inner box. How to fold a box into a cherry blossom without glue and nails, and open it is also a cherry blossom. The designer needs to optimize the structure to make the box fold more smoothly to improve the production efficiency. After dozens of experiments, the best effect is finally achieved.
Ymchwil: In order to create a gift box that can represent the characteristics of cherry blossoms in Wuhan, the designer went to several Cherry Blossom sites in Wuhan to experience and find the real emotional needs of people. The beauty of cherry blossoms is very short-lived, and people hope to keep it forever. Using this idea, the designer applies the beauty of "cherry blossoms falling from Jinghu" to the whole product design, At the same time, Wuhan's characteristic buildings and characters of the 1990s are added to push the city's characteristics and emotional expression to a new height.
Ysbrydoliaeth: When you see a cherry blossom petal falling on the lake, with breeze, the scenery is charming, which represents the characteristics of Wuhan. The name of the gift box is closely related to cherry blossom. As a companion gift of cherry blossom season in Wuhan, designers hope to integrate this beautiful landscape into the packaging design and keep it forever, so that customers can remember this moment.
Hyd y Prosiect: The design of the project started in February 2021 and will be put on the market in Wuhan, China in late March
Llif Gweithrediad: The inner box needs to be opened slowly along the petals to see the flower cake wrapped with tin foil. After eating, the inner box can be folded along the petals for decoration, and the outer box can be used as a storage box.
Aelodau'r Tîm: Designer:Jin Zhang
Illustrator:Ru Jun