Scentwalk Hunaniaeth Gorfforaethol gan Chao Yang, Yiyang Li and Yilin Wang

Mae Scentwalk Hunaniaeth Gorfforaethol gan Chao Yang, Yiyang Li and Yilin Wang yn enillydd uchel ei barch o'r 2022 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

ArianGraffeg· 2022

Scentwalk Hunaniaeth Gorfforaethol

gan Chao Yang, Yiyang Li and Yilin Wang

Cleient: Communication University of Zhejiang

Enillydd Gwobr Arian A' Design Award yn y Categori Graffeg

40,013

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #126459

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Scentwalk Hunaniaeth Gorfforaethol

Cysyniad hunaniaeth gorfforaethol yw Scentwalk ar gyfer cwmni'r dyfodol sy'n echdynnu ac yn storio atgofion ar ffurf arogl. Talfyriad o enw'r brand yw'r logo, ac fe'i hadeiladwyd o syniadau moleciwlau arogl, data, echdynnu, casglu a cherdded. Mae'r cynllun lliw yn defnyddio ffoil arian holograffig, deunydd sy'n edrych yn arian ond sy'n adlewyrchu lliw mewn golau, gan atseinio'r syniad bod nwy yn ddi-liw eto'n gallu creu emosiwn. Mae'r nod yn ddeinamig ac wedi'i uno gan sain benodol. Mae'r posteri a'r cynhyrchion cysylltiedig yn ymdrin â'r hunan, partneriaid, teulu a ffrindiau.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Scentwalk Hunaniaeth Gorfforaethol yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Scentwalk Hunaniaeth Gorfforaethol fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Scentwalk Hunaniaeth Gorfforaethol yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
Dimensiynau a Phecynnu: Poster:10000mm x 7000mm. Texture:Holographic Silver foil
Tagiau: future, graphic, concept brand, poster, experimental
Technoleg Cynhyrchu: The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
Her Dylunio: The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
Ymchwil: Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
Ysbrydoliaeth: Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
Hyd y Prosiect: The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
Llif Gweithrediad: The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
Aelodau'r Tîm: Chao Yang
Yiyang Li
Yinlin Wang.