Cala di Seta Labeli Gwin gan Giovanni Murgia

Mae Cala di Seta Labeli Gwin gan Giovanni Murgia yn enillydd uchel ei barch o'r 2022 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2022

Cala di Seta Labeli Gwin

gan Giovanni Murgia

Cleient: Cantina di Calasetta - Cala di Seta

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

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Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #127081

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Cala di Seta Labeli Gwin

Mae'r prosiect dylunio pecynnu yn cynrychioli gwinoedd fel elfennau unigryw sy'n adnabod, yn gysylltiedig â'r man lle maent yn cael eu geni ond yn wynebu'r byd. Yr apêl yw gwinoedd ifanc, lliwgar a hawdd eu dehongli, wedi'u hanelu at darged sydd wedi ymddieithrio ond sy'n chwilio am gynnyrch o safon. Am y rheswm hwn, nodweddir y dyluniad gan ymddangosiad lliwgar, minimol a mireinio lle mae dyluniad y goleudy yn sefyll allan, wedi'i wneud â graffeg syml ond pwerus ac wedi'i addurno â dalennau metel lliw ac effaith tri dimensiwn y rhyddhad braille sy'n efelychu y môr.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Cala di Seta Labeli Gwin yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Cala di Seta Labeli Gwin fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Cala di Seta Labeli Gwin yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The appeal is that of young, colorful and easy to interpret wines, aimed at a disengaged target but looking for quality products. The labels therefore have a colorful, minimal, refined and refined appearance in which the design of the lighthouse stands out, made with simple graphics and embellished with colored metal foils and the three-dimensional effect of the Braille relief, which thus simulates the ripple of the waves.
Dimensiynau a Phecynnu: Label size: 80 x 136mm
Paper type: FASSON Frozen Quartz Pearl
Hot foil with three color variations - Embossed braille
Tagiau: wine, carignano, label, sardinia, italy, minimalism
Technoleg Cynhyrchu: The printing of the labels took into account the design and tried to make the effect of brilliance like that of the sun on the sea using a pearl paper, colored according to the type of wine. The graphic element that characterizes the labels was created using foils of different shades in order to create a three-dimensional game that could recall the movement of the sea.
Her Dylunio: Rejuvenate the image of the winery, founded in 1932, and at the same time be products suitable for a HORECA market. Bringing the almost centennial history of this winery into these new products by dressing it in a new and more contemporary dress, suitable for the new way of understanding wine consumption. The difficulty was to create a clean and minimal design but at the same time concrete and identitary, which did not lose the link with the cellar's roots.
Ymchwil: The research for this project started from the history of this territory which despite being in Sardinia (Italy) is a Ligurian enclave. The names of the wines derive from the Tabarkino dialect that is spoken in these parts. The graphic element combines three identity concepts: the lighthouse that represents the history of this people who came from the sea; the waves that surround these lands; the sand on which the vines of Carignano grow ungrafted.
Ysbrydoliaeth: Sea, sand and wind are the elements that dominate this territory. An island in the island populated centuries ago by sea people who settled in this corner of Sardinia. A people that has drawn its fortune from the sea and that has made its treasures grow on the sand: the sapling vineyards of Carignano grapes. From these elements is born the inspiration for this labels taking on one of the symbols of these places: the Mangiabarche lighthouse.
Hyd y Prosiect: The project started in February 2021 in Sassari anche finished in April 2021.
Llif Gweithrediad: The project aims to transfer a sense of freshness, dynamism and happiness to the viewer. The colors, the textures, the names and the texture of the paper are designed to create a captivating, immediate object aimed at a young and quality-seeking audience.
Aelodau'r Tîm: Art direction: Giovanni Murgia
Illustration: Giovanni Murgia
Copywriting: Giovanni Murgia
Photography: Diego Attene
Cydnabyddiaeth Delweddau: Image 1: Diego Attene
Image 2: Diego Attene
Image 3: Diego Attene
Image 4: Diego Attene
Image 5: Diego Attene