Mae Zhu Xixi Blwch Rhodd gan Jin Zhang yn enillydd uchel ei barch o'r 2022 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

HaearnPecynnu· 2022

Zhu Xixi Blwch Rhodd

gan Jin Zhang

Cleient: Wuhan Sanbu Brand Design

Enillydd Gwobr Haearn A' Design Award yn y Categori Pecynnu

13,056

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #134487

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Zhu Xixi Blwch Rhodd

2022 yw blwyddyn y teigr yng nghalendr lleuad Tsieineaidd. Y ffordd fwyaf uniongyrchol yw defnyddio graffeg teigr. Mae'r dylunydd yn defnyddio'r ynganiad tebyg o deigr a bendith yn Tsieinëeg, ac yn defnyddio pum teigr i fynegi wu fu lin men (idiom Tsieineaidd, a ddefnyddir yn gyffredin yn y Flwyddyn Newydd). defnyddio idiomau a graffeg i ffurfio bendithion Blwyddyn Newydd dwbl. Mae lliwiau cyferbyniol oren a gwyrdd beiddgar yn gwneud y pecyn cyfan yn fwy stylish. Gellir defnyddio'r blwch fel paentiad addurniadol, ac ar yr un pryd, mae llun teigr lliwgar i bobl ryngweithio.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Zhu Xixi Blwch Rhodd yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Zhu Xixi Blwch Rhodd fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Zhu Xixi Blwch Rhodd am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: 2022 is the Year of the Tiger in the Chinese lunar calendar. Most of the New Year's gifts are showing Chinese traditions, but the brand wants a high-end dim sum gift box that combines traditional Chinese culture and is young and fashionable. The designer used the similar pronunciation of "tiger" and "blessing" in Chinese to express "wu hu lin men" (Chinese idiom, New Year's blessing) with five tigers; boldly used orange and green to contrast colors to make the whole package more fashionable.
Dimensiynau a Phecynnu: 520*280*50mm。At the same time, there is a line drawing tiger picture in the box. People can color the tiger with their family members and friends to enhance the interaction between the characters and achieve the effect of emotional interaction. The painted picture can be permanently retained as a hanging painting.
Tagiau: zhuxixi、gift box for dim sum、gift box for the Year of the Tiger
Technoleg Cynhyrchu: Both the gift box and the inner box are printed on ordinary cardboard, and the three-dimensional embossing effect is made to highlight the realistic tiger graphic. It is worth mentioning that the designer deliberately designed the box to be a thin growing strip, and embedded the lid into the bottom box. Inside, just like a framed painting, the box can be used as a decorative painting, and the packaging has the opportunity for secondary use to reduce waste.
Her Dylunio: The biggest challenge of this packaging is: not only let the older people feel the traditional atmosphere, but also let the young people feel fashionable, how to integrate traditional Chinese culture and fashion is the most important problem to be solved.
Ymchwil: After confirming the idea of using five tigers to express New Year's greetings, the designer consulted a lot of materials and found five tigers representing five different meanings from different regions of China, such as representing peace, good luck, guardianship, and happiness. , fortune. And re-drawing and coloring, not only retains the traditional form, but also fashion.
Ysbrydoliaeth: The most direct way to create a gift box for the Year of the Tiger is to use tiger graphics. The designer used five tigers to express "wu hu lin men" (Chinese idiom, often used for New Year wishes), using the similar pronunciation of "tiger" and "blessing" in Chinese. Idioms and graphics form a double New Year's greeting. At the same time, there is a tiger picture in the box that people can color together to enhance the emotional interaction between people.
Hyd y Prosiect: The project is designed in November 2021 and will be sold in Wuhan, China in December 2021
Llif Gweithrediad: In the Chinese Year of the Tiger, the idiom "five blessings come to the door" composed of tiger patterns and five tigers gives the most direct double New Year's blessing. At the same time, the tiger paintings prepared for people in the box can be used for coloring, which can create emotional interaction between people and make the New Year atmosphere more intense.
Aelodau'r Tîm: Designer ：Jin Zhang