Mae Pentaheal Clinic Rebranding Hunaniaeth Brand gan Pentaheal and Eidetic yn enillydd uchel ei barch o'r 2022 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.
EfyddGraffeg· 2022
Pentaheal Clinic Rebranding Hunaniaeth Brand
Cleient: Eidetic Marketing
Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg
Enillydd Gwobr Wedi'i Wirio
Gwirio Statws Gwobr ar gyfer #135773Y Dyluniad
Am Pentaheal Clinic Rebranding Hunaniaeth Brand
Mae Ailfrandio Clinig Pentaheal yn hunaniaeth brand a grëwyd ar gyfer clinig meddygol Corëaidd sy'n arbenigo mewn meddygaeth swyddogaethol. Prif fotiff yr hunaniaeth yw estyniad. Defnyddir symbol meddygol cyffredinol y groes fel iaith weledol syml y gall cleifion o sawl gwlad ei hadnabod. Mae'r symbol yn cyfuno'r groes â'r llythrennau P a H, sef byrfodd enw'r clinig. Mae echel y symbol yn ymestyn i'r ddau gyfeiriad, felly mae'r marc yn addas ar gyfer eitemau cymhwyso o wahanol siapiau a meintiau. Cynlluniwyd arwyddion ar gyfer pob llawr o'r clinig yn Seoul.
Y Gydnabyddiaeth
Am y Gwobr Efydd A' Design Award
Mae Pentaheal Clinic Rebranding Hunaniaeth Brand yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Pentaheal Clinic Rebranding Hunaniaeth Brand fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Pentaheal Clinic Rebranding Hunaniaeth Brand yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.
Y Tu Ôl i'r Dyluniad
Pecyn i'r Wasg
Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.
- Priodweddau Unigryw
- Pentaheal is a Korean medical clinic specializing functional medicine, biology-based approach to identify the cause of disease. To deliver its philosophy, integrated rebranding has been undertaken. To meet the global need of patients, the visual language needed to be universal and straight-forward.
- Dimensiynau a Phecynnu
- Adress: Gangnam-daero, Seocho-gu, Seoul, Republic of Korea
Reception and Examination floor: 350m²
VIP and Treatment floor: 300m² - Tagiau
- Functional medicine, Health, Well-being, Rebranding, Signage, Wellness
- Technoleg Cynhyrchu
- Pentaheal Clinic is located at Gangnam Station, the most developed area in Seoul. The space was divided into two floors, 'reception and examination center' and 'VIP and treatment room', and signage suitable for the characteristics of each floor was designed. The reception floor is designed with a bright and lively white-tone concept with an atmosphere of hospitality, and the treatment floor is a luxurious and reliable concept with a toned-down color. It was designed for the consistent branding of separate spaces.
- Her Dylunio
- Functional medicine in Korea is an unfamiliar medical field that is not yet widely known. Through the rebranding of Pentaheal Clinic, we aim to promote functional medicine as a new medical field in Korea and Southeast Asia. Conceived from the medical symbol 'Cross(+)' which represent medical services, the motif of symbol mark is expandability of horizontal and vertical axis. Lines sprawling from the 'Cross(+)' shape express that Pentaheal's service area can be expanded to various fields.
- Ymchwil
- To emphasize expertise, our team collected as much data as possible through a variety of methods, including surveys, style curation, interviews with hospital staff and visitors, and also functional medicine examinations. Our conclusion was that Pentaheal's philosophy should be easily communicated to the public and provide a consistent brand design. Through the idea of expandability of the medical symbol 'cross(+)' in both directions, we have developed a consistent brand identity with various communication items such as branding and signage.
- Ysbrydoliaeth
- The biggest motif of Pentaheal Clinic design is 'extension'. Functional medicine, a field that is not yet well known in Korea, is expressed as a medical symbol "cross(+), an easy and simple visual language so that it can be recognized by global patients. It was balanced as branding in combination with 'P' and 'H', which are the abbreviations of the hospital.
- Hyd y Prosiect
- The project started in July 2021 and finished in December 2021 in Seoul.
- Llif Gweithrediad
- Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.
- Aelodau'r Tîm
- Project Owner: Harin You, Pentaheal
Executive Sponsor: Ashley S. Jung, Eidetic
Creative Director: Haein Chae, Pentaheal
Brand Designers: Olivia J. Shin, Kimmi M. Kim, Saerona Shin, Sunny Lee, Eidetic
Brand Strategiest: Rick Jeong, Eidetic
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