Mae SberPay Rhaglen Dalu gan Sber yn enillydd uchel ei barch o'r 2022 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Symudol.

ArianSymudol· 2022

SberPay Rhaglen Dalu

gan Sber

Cleient: Sber

Enillydd Gwobr Arian A' Design Award yn y Categori Symudol

33,725

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #137184

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am SberPay Rhaglen Dalu

Mae SberPay yn rhaglen dalu ar gyfer prynu ar-lein ac o fewn rhaglenni. Cwblheir taliadau drwy raglen SberBank Online, felly ni throsglwyddir data cardiau i siopau na phartneriaid. Gellir gweld balans y cerdyn cyn pob taliad. Cefnogir taliadau untro, taliadau cyfnodol a thanysgrifiadau, a gellir cysylltu nifer diderfyn o gardiau i'w defnyddio yn nes ymlaen. Mae'r iaith weledol yn syml ac yn seiliedig ar deipograffeg, botwm a graddliw. Y nod oedd cael gwared ar yr angen i nodi manylion cardiau a gwneud taliadau'n gyflym ac yn ddiogel.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae SberPay Rhaglen Dalu yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i SberPay Rhaglen Dalu fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae SberPay Rhaglen Dalu yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
Dimensiynau a Phecynnu: Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
Tagiau: innovation, payments, pay, acquiring, internetacquiring
Technoleg Cynhyrchu: The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
Her Dylunio: It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved.
Ymchwil: Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
Ysbrydoliaeth: The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
Hyd y Prosiect: The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
Llif Gweithrediad: One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
Patentau: Sberbank
Aelodau'r Tîm: Daria Prokuda
Shishki Collective