Meandre Potel Persawr, Pecynnu Persawr gan Jiawei Wu

Mae Meandre Potel Persawr, Pecynnu Persawr gan Jiawei Wu yn enillydd uchel ei barch o'r 2022 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2022

Meandre Potel Persawr, Pecynnu Persawr

gan Jiawei Wu

Cleient: Jiawei Wu Design

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

11,852

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #137809

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Meandre Potel Persawr, Pecynnu Persawr

Mae Meandre yn ddyluniad potel a phecynnu a grëwyd ar gyfer brand persawr naturiol. Daw'r enw o air Ffrangeg sy'n golygu troeon afon. Nod y dyluniad yw rhoi profiad trochi o grwydro mewn coedwig. Mae'r caead yn dilyn ffurf cangen yn plygu, a gwneir y botel o goed cnau Ffrengig Gogledd America wedi'i siapio drwy broses plygu pren. Mae cerdyn gwybodaeth yn cynnwys ffotograff a disgrifiad o'r goedwig wledig yn Ffrainc a ysbrydolodd yr arogl. Dim ond nodau naturiol, pren a ddefnyddir yn y persawr.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Meandre Potel Persawr, Pecynnu Persawr yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Meandre Potel Persawr, Pecynnu Persawr fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Meandre Potel Persawr, Pecynnu Persawr yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
Dimensiynau a Phecynnu: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Tagiau: Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
Technoleg Cynhyrchu: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Her Dylunio: The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
Ymchwil: The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
Ysbrydoliaeth: The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
Hyd y Prosiect: The project started in 2020 and finished in 2021.
Llif Gweithrediad: Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
Patentau: Jiawei Wu
Aelodau'r Tîm: Jiawei Wu
Cydnabyddiaeth Delweddau: Design:Jiawei Wu
Photo Credits: Sonia Szostak