Mae Avant Modern Cuisine Hunaniaeth Brand gan Jiawei Wu yn enillydd uchel ei barch o'r 2022 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

EfyddGraffeg· 2022

Avant Modern Cuisine Hunaniaeth Brand

gan Jiawei Wu

Cleient: Jiawei Wu Design

Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg

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Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #137847

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Avant Modern Cuisine Hunaniaeth Brand

Mae Avant yn fwyty moethus wedi'i leoli yn Tsieina. Mae'r cysyniad brandio yn defnyddio profiad tramor y perchnogion i gynnig atgofion unigryw i gwsmeriaid eu bod wedi mynd ar daith. Gan ddechrau gyda bwydlen sydd wedi'i dylunio i edrych fel pasbort. Ar ôl pob pryd, bydd cwsmeriaid yn derbyn tocyn wedi'i addasu sydd wedi'i ddylunio yn ôl yr ysbrydoliaeth benodol y tu ôl i bob saig ac atgofion o'r dinasoedd. Daeth y profiad bwyta hwn yn boblogaidd iawn pan gafodd teithio ei atal oherwydd pandemig Covid.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Avant Modern Cuisine Hunaniaeth Brand yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Avant Modern Cuisine Hunaniaeth Brand fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Avant Modern Cuisine Hunaniaeth Brand yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
Dimensiynau a Phecynnu: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
Tagiau: Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
Technoleg Cynhyrchu: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Her Dylunio: A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
Ymchwil: The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
Ysbrydoliaeth: The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
Hyd y Prosiect: The project started in July 2020 in China and finished in March 2021.
Llif Gweithrediad: Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
Aelodau'r Tîm: Jiawei Wu
Cydnabyddiaeth Delweddau: Jiawei Wu_Designer
Guanzhong Qiu_Photographer