Bank of England Hunaniaeth Weledol gan Matteo Ruisi and Peter McCabe

Mae Bank of England Hunaniaeth Weledol gan Matteo Ruisi and Peter McCabe yn enillydd uchel ei barch o'r 2022 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

ArianGraffeg· 2022

Bank of England Hunaniaeth Weledol

gan Matteo Ruisi and Peter McCabe

Cleient: Bank of England

Enillydd Gwobr Arian A' Design Award yn y Categori Graffeg

39,547

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #138983

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Bank of England Hunaniaeth Weledol

Mae dylunio ar gyfer banc canolog yn golygu dod o hyd i gydbwysedd rhwng gwybodaeth dechnegol a sensitif, allbynnau a arweinir gan staff, cyfathrebiadau cyffredinol deniadol, a chyfres o reoliadau. Nid yw hyn yn syml i'w gyflawni ac mae'n seiliedig ar ddeinameg fewnol dyner. Mae'r hunaniaeth newydd wedi'i datblygu ynghyd â'r bobl a fydd yn ei defnyddio, gan gydbwyso holl agweddau'r cyfathrebiadau. Mae'n canolbwyntio ar gyrraedd cynulleidfa ehangach gyda dull hygyrch, perthnasol, strwythuredig ac unigryw. Mae'r egwyddorion allweddol hyn wedi cael eu defnyddio fel cyfeiriad dylunio ar gyfer yr holl asedau gweledol.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Bank of England Hunaniaeth Weledol yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Bank of England Hunaniaeth Weledol fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Bank of England Hunaniaeth Weledol yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
Dimensiynau a Phecynnu: Not applicable
Tagiau: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Technoleg Cynhyrchu: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Her Dylunio: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Ymchwil: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Ysbrydoliaeth: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Hyd y Prosiect: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Llif Gweithrediad: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Aelodau'r Tîm: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
Cydnabyddiaeth Delweddau: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.