Mae Transam Carriers Hunaniaeth Brand gan Maksim Zinchuk yn enillydd uchel ei barch o'r 2022 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

EfyddGraffeg· 2022

Transam Carriers Hunaniaeth Brand

gan Maksim Zinchuk

Cleient: NUMZ Graphics

Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg

11,396

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #139409

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Transam Carriers Hunaniaeth Brand

Mae Transam Carriers yn hunaniaeth brand a grëwyd ar gyfer darparwr trafnidiaeth a logisteg wedi'i leoli yn Toronto, Canada. Adeiladwyd yr hunaniaeth o amgylch y Zubr, neu'r Bison Ewropeaidd, anifail o Ddwyrain Ewrop sy'n symboleiddio unigrywiaeth a nerth. Mae pen yr anifail wedi'i osod mewn triongl, ac mae ffont pwrpasol ar oledd yn rhoi golwg ddeinamig i'r logo. Melyn a du yw'r ddau brif liw. Cymhwysir y steil i lorïau corfforaethol, y wefan, cyfryngau cymdeithasol, deunydd ysgrifennu, hysbysebu a chynhyrchion hyrwyddo. Mae trionglau melyn yn y graffeg yn gwneud y brand yn adnabyddadwy o fewn y diwydiant.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Transam Carriers Hunaniaeth Brand yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Transam Carriers Hunaniaeth Brand fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Transam Carriers Hunaniaeth Brand yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
Dimensiynau a Phecynnu: In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
Tagiau: logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
Technoleg Cynhyrchu: The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
Her Dylunio: Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
Ymchwil: To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
Ysbrydoliaeth: The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
Hyd y Prosiect: The project started in September 2017. Designed and currently supported by NUMZ Graphics.
Llif Gweithrediad: We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
Aelodau'r Tîm: Designer: Maksim Zinchuk
Cydnabyddiaeth Delweddau: Maxim Zinchuk, NUMZ Graphics