Mae Greeninful Hunaniaeth Brand gan Michelle Poon yn enillydd uchel ei barch o'r 2022 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

HaearnGraffeg· 2022

Greeninful Hunaniaeth Brand

gan Michelle Poon

Cleient: Greenin'ful

Enillydd Gwobr Haearn A' Design Award yn y Categori Graffeg

11,407

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #139444

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Greeninful Hunaniaeth Brand

Mae Greeninful yn brosiect ailfrandio ar gyfer brand ecogyfeillgar sy'n cefnogi ffordd o fyw gynaliadwy. Mae'r brand yn cysylltu pobl sy'n gofalu am yr amgylchedd. Mae'r logo yn dangos wyneb y gymuned werdd ac yn adlewyrchu penderfyniad a chwilfrydedd. Mae'r hunaniaeth weledol yn defnyddio lliwiau llachar, strociau brwsh beiddgar ac elfennau wedi'u llawluniadu sy'n aros yn hyblyg wrth eu defnyddio. Dewiswyd y delweddau i edrych yn hygyrch ac yn canolbwyntio ar y gymuned. Mae'r ailfrandio yn symud y brand o fod yn blatfform masnachu i fod yn gymuned sy'n codi ymwybyddiaeth gyhoeddus o warchod yr amgylchedd.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Greeninful Hunaniaeth Brand yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Greeninful Hunaniaeth Brand fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Greeninful Hunaniaeth Brand am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
Dimensiynau a Phecynnu: This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
Tagiau: Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
Technoleg Cynhyrchu: The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
Her Dylunio: The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
Ymchwil: We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.

From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together.
Ysbrydoliaeth: The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
Hyd y Prosiect: October 2021 - January 2022
Llif Gweithrediad: This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
Aelodau'r Tîm: Michelle Kason
Cydnabyddiaeth Delweddau: Image 1: Michelle Kason (Designer)