Bank of England Ffotograffiaeth gan Matteo Ruisi

Mae Bank of England Ffotograffiaeth gan Matteo Ruisi yn enillydd uchel ei barch o'r 2022 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Ffotograffiaeth.

EfyddFfotograffiaeth· 2022

Bank of England Ffotograffiaeth

gan Matteo Ruisi

Cleient: Bank of England

Enillydd Gwobr Efydd A' Design Award yn y Categori Ffotograffiaeth

31,150

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #139565

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Bank of England Ffotograffiaeth

Un o swyddogaethau Banc Lloegr yw argraffu papurau arian. Mae gan bapurau arian Punt Sterling Prydain nodweddion gwahanol sy'n eu gwneud yn unigryw. Mae ffotograffiaeth y papurau arian wedi'i chyflwyno fel rhan o brosiect hunaniaeth weledol ehangach, fodd bynnag, gellir atgynhyrchu papurau arian yn unig wrth ddilyn rheoliadau llym. Mae'r lluniau, a dynnwyd gyda lens macro, yn darlunio nodweddion diogelwch, cymeriadau, a harddwch eu dyluniad. Mae'r delweddau wedi'u grwpio yn 3 categori: grwpiau o bapurau arian, manylion, a haniaethol.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Bank of England Ffotograffiaeth yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Bank of England Ffotograffiaeth fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Bank of England Ffotograffiaeth yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: One of the functions of the Bank of England is to print banknotes. The British Pound Sterling notes have different features that make them unique. The official photography of the notes depicts security features, characters, and the beauty of their design.
The images have been grouped into three categories, that are groups of notes, details, and abstract.
Dimensiynau a Phecynnu: Resolution 350 x 350
Dimensions 6720 x 4480
ISO Speed 100
Exposure time 1 125
Colour profilesRGB IEC61966 2.1
Colour spaceRGB
Tagiau: Banknotes, Bank of England, Notes, Pound Sterling, British Pound
Technoleg Cynhyrchu: The photographic side of the project was shot on an SDLR Canon EOS 5D Mark IV camera using a macro lens EF100mm f/2.8L Macro IS USM, pushing its capabilities to the limit.
Using a shallow depth of field and backlighting with black material to create show through on areas of the notes.
Particular care was taken to enhance the detail and colour of each note, without being too obvious. The imagery should reflect each area within the design brand.
Her Dylunio: There are several restrictions on the way the Bank of England banknotes can be reproduced. The main challenge was to define a style that showed the beauty of the notes while following the law and the guidelines from the Bank.
Ymchwil: The photographic approach was a combination of the photographer's experience and experimentation. The photographer played around with the lighting and pushed the use of the lens to the extreme, manually focusing and moving the notes in front of the lens at close proximity until something interesting happened. The assistant helped press the cable release, adjust the light, or move material around, as most of the time the photographer was manipulating the notes until desired effect was achieved.
Ysbrydoliaeth: The beautiful detail of the notes was inspiration enough, combined with abstract, graphic composition and back lighting, the challenge came in making the notes become more exciting to look at and less obvious.
Hyd y Prosiect: The project started back in May 2020, before the approval of the wider project. The first day was during lockdown at the photographer's home studio on 30 March 2021. On 7th May some of the angles and variations have been refined. The project covered the 5, 10, and 20 pound notes. The final shoot day was on 20.02.2022 when the photographer shot the new 50 pound note to complete the set.
Abstract moving image formed part of the shoot and this was achieved using the same camera shooting in slow motion.
The entire body of work was shot at the photographer's home studio in Chartham, Kent.
Llif Gweithrediad: Images for branded photography can be used on digital and print applications.
Patentau: Bank of England
Aelodau'r Tîm: Creative Director: Matteo Ruisi
Creative Director: Peter McCabe
Photographer: Lee Funnell
Cydnabyddiaeth Delweddau: Image #1: Photographer Lee Funnell
Image #2: Photographer Lee Funnell
Image #3: Photographer Lee Funnell
Image #4: Photographer Lee Funnell
Image #5: Photographer Lee Funnell