Mae Joy of Playing Hunaniaeth Brand gan Squared yn enillydd uchel ei barch o'r 2022 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

EfyddGraffeg· 2022

Joy of Playing Hunaniaeth Brand

gan Squared

Cleient: Balin

Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg

15,918

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #140424

Darganfod Nawr Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Joy of Playing Hunaniaeth Brand

Mae Joy of Playing yn hunaniaeth brand a grëwyd ar gyfer Balin, cwmni sy'n gwneud teganau i blant. Mae'r hunaniaeth yn cwmpasu'r logo, asedau brandio, pecynnu a lliwiau a siapiau'r teganau a'r cymeriadau. Mae'r iaith weledol yn finimalaidd, gyda siapiau syml, palet lliw cyfyngedig a darluniau dyfrlliw. Mae gan bob cymeriad tegan enw a stori, sy'n helpu plant i ffurfio cysylltiad emosiynol. Mae'r deunyddiau a ddewiswyd yn cynnwys pren, pren haenog, papur, cotwm organig a phaentiau sy'n seiliedig ar ddŵr a phlanhigion.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Joy of Playing Hunaniaeth Brand yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Joy of Playing Hunaniaeth Brand fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Joy of Playing Hunaniaeth Brand yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Tagiau: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Technoleg Cynhyrchu: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Her Dylunio: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Ymchwil: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Ysbrydoliaeth: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Hyd y Prosiect: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Llif Gweithrediad: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Aelodau'r Tîm: Creative Director - Yana Okoliyska