Koch's Meerrettich Ailfrandio gan Wolkendieb Design Agency

Mae Koch's Meerrettich Ailfrandio gan Wolkendieb Design Agency yn enillydd uchel ei barch o'r 2022 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

ArianPecynnu· 2022

Koch's Meerrettich Ailfrandio

gan Wolkendieb Design Agency

Cleient: KOCHS Meerrettich & Feinkost GmbH

Enillydd Gwobr Arian A' Design Award yn y Categori Pecynnu

27,046

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #140491

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Koch's Meerrettich Ailfrandio

Mae'r arwyddair yn ôl i'r gwreiddiau, ar hyn o bryd yn goresgyn y diwydiant bwyd. Mae gwreiddlysiau hynafol, sy'n cynnwys rhuddygl poeth, yn boblogaidd iawn ar hyn o bryd. Er mwyn adfywio'r brand mewn silffoedd, ail-lansiodd Wolkendieb bortffolio hunaniaeth a phecynnu brand Kochs. Cafodd y logo ei foderneiddio i ddod yn fwy beiddgar ac yn fwy gweladwy. Mae'r dyluniad newydd yn canolbwyntio ar ddarlunio'r cynhwysion naturiol heb eu prosesu a'r ryseitiau glân heb ychwanegion na cheidwadwyr. Yn ffres o'r maes yn syth i'r defnyddiwr: wedi'i baratoi'n uniongyrchol, yn syml ac yn gariadus!

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Koch's Meerrettich Ailfrandio yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Koch's Meerrettich Ailfrandio fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Koch's Meerrettich Ailfrandio yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
Dimensiynau a Phecynnu: Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
Tagiau: packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
Technoleg Cynhyrchu: The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
Her Dylunio: The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
Ymchwil: Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
Ysbrydoliaeth: KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
Hyd y Prosiect: The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
Llif Gweithrediad: To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
Aelodau'r Tîm: Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen