Hair For Hope Cancer Care Initiative Hyrwyddo gan Onedor Co. Ltd.

Mae Hair For Hope Cancer Care Initiative Hyrwyddo gan Onedor Co. Ltd. yn enillydd uchel ei barch o'r 2023 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Cymdeithasol.

EfyddCymdeithasol· 2023

Hair For Hope Cancer Care Initiative Hyrwyddo

gan Onedor Co. Ltd.

Cleient: Onedor Co. Ltd.

Enillydd Gwobr Efydd A' Design Award yn y Categori Cymdeithasol

50,348

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #141480

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Hair For Hope Cancer Care Initiative Hyrwyddo

Mae Hair for Hope yn ddigwyddiad elusennol rhoi gwallt a gychwynnwyd gan y sefydliad gobaith ar gyfer gofal cancr ar gyfer goroeswr cancr. Mae'r digwyddiad hwn yn un o'r mwyaf dylanwadol wrth addysgu oedolion ifanc am wneud daioni cyhoeddus. Mae'r tîm wedi dylunio'r gwasanaeth a'r hunaniaeth i atgyfnerthu ei gyfathrebu a'i brofiad gyda'r cyfranogwyr. Yn y dyfodol, bydd y fenter hon a'r hunaniaeth yn dod yn symbol galwad i weithredu i oroeswr cancr rannu eu profiadau ac i'r genhedlaeth iau weithredu a chreu tonnau o effaith er budd y gymdeithas. Gallwch chi fod yn obaith i rywun.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Hair For Hope Cancer Care Initiative Hyrwyddo yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Hair For Hope Cancer Care Initiative Hyrwyddo fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Hair For Hope Cancer Care Initiative Hyrwyddo yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.

Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently.
Dimensiynau a Phecynnu: The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.

In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals.
Tagiau: Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
Technoleg Cynhyrchu: The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
Her Dylunio: In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
Ymchwil: The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.

The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized.
Ysbrydoliaeth: Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.

The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit.
Hyd y Prosiect: The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
Llif Gweithrediad: This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
Patentau: N/A
Aelodau'r Tîm: HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR

ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist
Cydnabyddiaeth Delweddau: Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.