Mae Cidih Hunaniaeth Brand gan Peng Wang yn enillydd uchel ei barch o'r 2023 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

HaearnGraffeg· 2023

Cidih Hunaniaeth Brand

gan Peng Wang

Enillydd Gwobr Haearn A' Design Award yn y Categori Graffeg

9,134

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #142225

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Cidih Hunaniaeth Brand

Mae Cidih yn hunaniaeth brand a gynlluniwyd ar gyfer canolfan addysgol ac ymchwil wyddonol ym Milan, yr Eidal, a adeiladwyd ar y cyd gan Brifysgol Tsinghua a Politecnico di Milano. Mae'r llythrennau C a D yn ffurfio siapiau positif a negyddol i'w gilydd, gan symboleiddio undod theori ac ymarfer a chynwysoldeb platfform rhyngwladol. Mae'r hanner cylch yn y canol yn awgrymu haul yn codi. Mae'r llythyren H yn cynrychioli hub, a'i siâp negyddol yn dal silwét yr enw. Cymhwysir yr hunaniaeth i ddeunyddiau printiedig, arwyddion digidol, gwefannau, sgriniau, dalennau wedi'u torri ac acrylig.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Cidih Hunaniaeth Brand yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Cidih Hunaniaeth Brand fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Cidih Hunaniaeth Brand am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: CIDIH is an educational and scientific research base jointly built by Tsinghua University and Politecnico di Milano in Milan, Italy, on the afternoon of February 22, 2017, witnessed by Chinese President Xi Jinping and Italian President Sergio Mattarella. They needed a brand identity that was inclusive and international, so we designed the positive and negative shapes to reflect the founding purpose of CIDIH. They have used this brand identity throughout their space, website and products.
Dimensiynau a Phecynnu: This special positive and negative font design has been applied to all contents of the organization. It is also displayed in a variety of ways, from printed materials to digital signage, websites, screens, cut sheets and acrylic.
Tagiau: Brand Identity, Logo, VI
Technoleg Cynhyrchu: C and D are positive and negative to each other, symbolizing the harmonious unity of theory and practice, as well as the inclusiveness of cidih as an international platform. The semicircle in the middle symbolizes the rising sun and the ignition and transmission of the fire of design innovation. H symbolizes hub. The negative shape of H is the silhouette of cidih, which reflects the connection of international design innovation resources with cidih as the center.
Her Dylunio: CIDIH is a comprehensive organization. The content of its brand concept is both broad and abstract. How to express these concepts in the design has become the biggest difficulty of this project. We solved this problem through the design of positive and negative letters.
Ymchwil: Through the research on the design of letter positive and negative shapes, I found a new design language, which turns the contingency of letter positive and negative shapes into necessity and rationalizes it. This method can help more brands to explain the brand concept, and even reduce the waste of ink in printers.
Ysbrydoliaeth: There are positive and negative shapes between different letters, and there is contingency. I have been wondering whether I can create a font that can express two letters through positive and negative shapes, and how to make this contingency more meaningful in the design. In general brand identity projects, complex design may affect the identifiability, but I want to know whether positive and negative shapes can be used to match the brand tone. These ideas became the inspiration of this design.
Hyd y Prosiect: The project was started in November, 2020 and put into operation in May, 2021.
Llif Gweithrediad: A user who comes into contact with cidih for the first time cannot immediately understand the service purpose of the institution. He needs to have a good first impression. Through contact with the brand logo, the user can gradually penetrate the brand concept of the institution in his mind, so as to facilitate a more smooth understanding of the institution in the future.
Aelodau'r Tîm: Peng Wang